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Consumer information systems and rel...
~
Scifleet, Paul.
Consumer information systems and relationship management : = design, implementation, and use /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Consumer information systems and relationship management :/ [edited by] Angela Lin, Jonathan Foster, Paul Scifleet.
其他題名:
design, implementation, and use /
其他作者:
Lin, Angela,
出版者:
Hershey, PA :Business Science Reference, : c2013.,
面頁冊數:
xviii, 236 p. :ill. ; : 29 cm.;
附註:
"Premier Reference Source"--Cover.
標題:
Consumer profiling. -
ISBN:
9781466640825 (hbk.) :
Consumer information systems and relationship management : = design, implementation, and use /
Consumer information systems and relationship management :
design, implementation, and use /[edited by] Angela Lin, Jonathan Foster, Paul Scifleet. - Hershey, PA :Business Science Reference,c2013. - xviii, 236 p. :ill. ;29 cm. - Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series.
"Premier Reference Source"--Cover.
Includes bibliographical references (p. 202-227) and index.
"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.
ISBN: 9781466640825 (hbk.) :NT4716
LCCN: 2013008828Subjects--Topical Terms:
193067
Consumer profiling.
LC Class. No.: HF5415.32 / .C655 2013
Dewey Class. No.: 658.8/342
Consumer information systems and relationship management : = design, implementation, and use /
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