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Business to business marketing manag...
~
Blythe, Jim.
Business to business marketing management : = a global perspective /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Business to business marketing management :/ Alan Zimmerman and Jim Blythe.
Reminder of title:
a global perspective /
Author:
Zimmerman, Alan S.,
other author:
Blythe, Jim.
Published:
Abingdon, Oxon ;Routledge, : 2013.,
Description:
xxiv, 498 p. :ill. ; : 25 cm.;
Notes:
Blythe's name appears first in the earlier edition.
Subject:
Marketing - Management. -
ISBN:
9780415537025 (hbk.)
Business to business marketing management : = a global perspective /
Zimmerman, Alan S.,1942-
Business to business marketing management :
a global perspective /Alan Zimmerman and Jim Blythe. - 2nd ed. - Abingdon, Oxon ;Routledge,2013. - xxiv, 498 p. :ill. ;25 cm.
Blythe's name appears first in the earlier edition.
Includes bibliographical references and index.
ISBN: 9780415537025 (hbk.)
LCCN: 2012036653Subjects--Topical Terms:
159377
Marketing
--Management.
LC Class. No.: HF5415.13 / .B565 2013
Dewey Class. No.: 658.8/04
Business to business marketing management : = a global perspective /
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xxiv, 498 p. :
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193071
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