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Basic marketing : = a marketing strategy planning approach /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Basic marketing :/ William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
其他題名:	a marketing strategy planning approach /
作者:	Perreault, William D.
其他作者:	Cannon, Joseph P.,
出版者:	New York, NY :McGraw-Hill Irwin, : c2014.,
面頁冊數:	xl, 725, G-11 p. :col. ill. ; : 29 cm.;
標題:	Marketing - Management. -
ISBN:	9781259060762 (pbk.) :

Basic marketing : = a marketing strategy planning approach /
Perreault, William D.

Basic marketing :a marketing strategy planning approach /William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 19th ed., International ed. - New York, NY :McGraw-Hill Irwin,c2014. - xl, 725, G-11 p. :col. ill. ;29 cm.

Includes bibliographical references and indexes.

ISBN: 9781259060762 (pbk.) :NT1350Subjects--Topical Terms:

159377
Marketing
--Management.

LC Class. No.: HF5415.13 / .P47 2014

Dewey Class. No.: 658.8

Basic marketing : = a marketing strategy planning approach /
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082 0 4 $a 658.8 $2 23
100 1 $a Perreault, William D. $3 193073
245 1 0 $a Basic marketing : $b a marketing strategy planning approach / $c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 $a 19th ed., International ed.
260 $a New York, NY : $c c2014. $b McGraw-Hill Irwin,
300 $a xl, 725, G-11 p. : $b col. ill. ; $c 29 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Management. $3 159377
700 1 $a Cannon, Joseph P., $c Ph. D. $3 193074
700 1 $a McCarthy, E. Jerome $q (Edmund Jerome) $3 193075

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