| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Basic marketing :/ William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| Reminder of title: |
a marketing strategy planning approach / |
| Author: |
Perreault, William D. |
| other author: |
Cannon, Joseph P., |
| Published: |
New York, NY :McGraw-Hill Irwin, : c2014., |
| Description: |
xl, 725, G-11 p. :col. ill. ; : 29 cm.; |
| Subject: |
Marketing - Management. - |
| ISBN: |
9781259060762 (pbk.) : |