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Contemporary advertising /
~
Arens, Christian.
Contemporary advertising /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Contemporary advertising // William F. Arens, Michael F. Weigold, Christian Arens.
Author:
Arens, William F.
other author:
Weigold, Michael F.,
Published:
New York :McGraw-Hill Irwin, : c2013.,
Description:
xxxix, 722 p. :ill. (chiefly col.), maps ; : 29 cm.;
Subject:
Advertising. -
ISBN:
9780071318389 (pbk.) :
Contemporary advertising /
Arens, William F.
Contemporary advertising /
William F. Arens, Michael F. Weigold, Christian Arens. - 14th ed., International ed. - New York :McGraw-Hill Irwin,c2013. - xxxix, 722 p. :ill. (chiefly col.), maps ;29 cm.
Includes bibliographical references (p. 659-675) and indexes.
ISBN: 9780071318389 (pbk.) :NT1266Subjects--Topical Terms:
97296
Advertising.
LC Class. No.: HF5821 / .A73 2013
Dewey Class. No.: 659.1
Contemporary advertising /
LDR
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9780071318389 (pbk.) :
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eng
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HF5821
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.A73 2013
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Arens, William F.
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193079
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Contemporary advertising /
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William F. Arens, Michael F. Weigold, Christian Arens.
250
$a
14th ed., International ed.
260
$a
New York :
$c
c2013.
$b
McGraw-Hill Irwin,
300
$a
xxxix, 722 p. :
$b
ill. (chiefly col.), maps ;
$c
29 cm.
504
$a
Includes bibliographical references (p. 659-675) and indexes.
650
0
$a
Advertising.
$3
97296
700
1
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Weigold, Michael F.,
$d
1958-
$3
193080
700
1
$a
Arens, Christian.
$3
193081
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