新生學校財團法人新生醫護管理專科學校圖書館 |

Commercial diplomacy and international business = a conceptual and empirical exploration /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Commercial diplomacy and international business/ edited by Huub Rul︠.
其他題名:	a conceptual and empirical exploration /
其他作者:	Rul︠, Huub.
出版者:	Bingley, U.K. :Emerald, : 2012.,
面頁冊數:	1 online resource (xix, 291 p.) :ill. :
標題:	International business enterprises. -
電子資源:	http://www.emeraldinsight.com/1877-6361/9
ISBN:	9781780526751 (electronic bk.)

Commercial diplomacy and international business = a conceptual and empirical exploration /
Commercial diplomacy and international businessa conceptual and empirical exploration /[electronic resource] :edited by Huub Rul︠. - Bingley, U.K. :Emerald,2012. - 1 online resource (xix, 291 p.) :ill. - Advanced series in management,v. 91877-6361 ;. - Advanced series in management ;v. 8..

ch. 1. Research on commercial diplomacy : a review and implications / Shirin Reuvers, Huub Rul︠ -- ch. 2. Commercial diplomats as corporate entrepreneurs : an institutional perspective / Robin Visser, Huub Rul︠ -- ch. 3. The value of commercial diplomacy from an international entrepreneurs perspective / Sander Busschers, Huub Rul︠ -- ch. 4. The effectiveness of commercial diplomacy : a survey among embassies and consulates / Lennart Zuidema, Huub Rul︠ -- ch. 5. Measuring export support performance / Gorazd Justinek -- ch. 6. The commercial diplomat in interaction with international business : results of an empirical study / Olivier Naray -- ch. 7. Competitors or collaborators : a comparison of commercial diplomacy policies and practices of EU member states / Annette Stadman, Huub Rul︠ -- ch. 8. Entering the United States federal procurement market : success factors and barriers for foreign firms / Tim Vehof, Huub Rul︠, Jan Telgen -- ch. 9. Lobbying of commercial diplomats : institutional setting as a determining factor / Elena Bondarouk, Huub Rul︠.

Little attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of technology transfer. The spectrum of actors in commercial diplomacy ranges from the high-policy level (head of state or prime minister to ambassador) and the lower level of specialized diplomatic envoys like trade representative, commercial attach ̌or commercial diplomat. This volume focuses on how to organize diplomacy to support international entrepreneurs. It takes an interdisciplinary perspective, combining the fields of business administration and public administration, more specifically international entrepreneurship and international relations. This is the first interdisciplinary book that extensively explores the organization of diplomacy for international entrepreneurship at the micro level: the diplomats' and individual entrepreneurs' perspective.

ISBN: 9781780526751 (electronic bk.)Subjects--Topical Terms:

73270
International business enterprises.

LC Class. No.: HD2755.5 / .C66 2012

Dewey Class. No.: 658.049

Universal Decimal Class. No.: 658

Commercial diplomacy and international business = a conceptual and empirical exploration /
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