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Toward a better understanding of the role of value in markets and marketing = special issue /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Toward a better understanding of the role of value in markets and marketing/ edited by Stephen L. Vargo, Robert F. Lusch.
Reminder of title:	special issue /
other author:	Vargo, Stephen L.,
Published:	Bingley, U.K. :Emerald, : 2012.,
Description:	1 online resource (xv, 252 p.) :ill. :
Subject:	Marketing. -
Online resource:	http://www.emeraldinsight.com/1548-6435/9
ISBN:	9781780529134 (electronic bk.)

Toward a better understanding of the role of value in markets and marketing = special issue /
Toward a better understanding of the role of value in markets and marketingspecial issue /[electronic resource] :edited by Stephen L. Vargo, Robert F. Lusch. - Bingley, U.K. :Emerald,2012. - 1 online resource (xv, 252 p.) :ill. - Review of marketing research,v. 91548-6435 ;.

Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skĺň, Bŕd Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith.

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.

ISBN: 9781780529134 (electronic bk.)Subjects--Topical Terms:

73316
Marketing.

LC Class. No.: HF5415 / .T69 2012

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 658.8

Toward a better understanding of the role of value in markets and marketing = special issue /
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