Toward a better understanding of the...
Vargo, Stephen L., (1945-)

 

  • Toward a better understanding of the role of value in markets and marketing = special issue /
  • 紀錄類型: 書目-電子資源 : 單行本
    正題名/作者: Toward a better understanding of the role of value in markets and marketing/ edited by Stephen L. Vargo, Robert F. Lusch.
    其他題名: special issue /
    其他作者: Vargo, Stephen L.,
    出版者: Bingley, U.K. :Emerald, : 2012.,
    面頁冊數: 1 online resource (xv, 252 p.) :ill. :
    標題: Marketing. -
    電子資源: http://www.emeraldinsight.com/1548-6435/9
    ISBN: 9781780529134 (electronic bk.)
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