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The economics and financing of media...
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Project Muse.
The economics and financing of media companies
Record Type:
Electronic resources : Monograph/item
Title/Author:
The economics and financing of media companies/ Robert G. Picard.
Author:
Picard, Robert G.
Published:
New York :Fordham University Press, : 2011.,
Description:
1 online resource (ix, 274 p.) :ill. :
Subject:
Mass media - Finance. -
Online resource:
Full text available:
ISBN:
9780823249091 (electronic bk.)
The economics and financing of media companies
Picard, Robert G.
The economics and financing of media companies
[electronic resource] /Robert G. Picard. - 2nd ed. - New York :Fordham University Press,2011. - 1 online resource (ix, 274 p.) :ill.
Includes bibliographical references and index.
Media firms as economic and business entities -- Business models, workflows, and value chainsin media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms-- The development of large media companies -- Trade and globalizationin media products and services -- Indicators of financial and economichealth of media firms.
ISBN: 9780823249091 (electronic bk.)Subjects--Topical Terms:
215458
Mass media
--Finance.
LC Class. No.: P96.E25 / P528 2011
Dewey Class. No.: 338.4/730223
The economics and financing of media companies
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[electronic resource] /
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Robert G. Picard.
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2nd ed.
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New York :
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2011.
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(Baltimore, Md. :
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Fordham University Press,
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1 online resource (ix, 274 p.) :
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ill.
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Includes bibliographical references and index.
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Media firms as economic and business entities -- Business models, workflows, and value chainsin media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms-- The development of large media companies -- Trade and globalizationin media products and services -- Indicators of financial and economichealth of media firms.
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Description based on print version record.
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Mass media
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Finance.
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Mass media
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Economic aspects.
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Full text available:
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http://muse.jhu.edu/books/9780823249091/
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