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Authentic TM = politics and ambivale...

Banet-Weiser, Sarah, (1966-)

Authentic TM = politics and ambivalence in abrand culture /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Authentic TM/ Sarah Banet-Weiser.
其他題名:	politics and ambivalence in abrand culture /
作者:	Banet-Weiser, Sarah,
出版者:	New York, NY :New York University Press, : 2012.,
面頁冊數:	1 online resource (288 p.).
標題:	Brand name products. -
電子資源:	Full text available:
ISBN:	9780814739372 (electronic bk.)

Authentic TM = politics and ambivalence in abrand culture /
Banet-Weiser, Sarah,1966-

Authentic TMpolitics and ambivalence in abrand culture /[electronic resource] :Sarah Banet-Weiser. - New York, NY :New York University Press,2012. - 1 online resource (288 p.). - Critical cultural communication.

Includes bibliographical references and index.

Introduction: branding the authentic -- Branding consumer citizens :gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity: creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.

ISBN: 9780814739372 (electronic bk.)Subjects--Topical Terms:

86051
Brand name products.

LC Class. No.: HD69.B7 / B256 2012

Dewey Class. No.: 306.3

Authentic TM = politics and ambivalence in abrand culture /
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