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Creating consumers = home economists...

Goldstein, Carolyn M., (1962-)

Creating consumers = home economists in twentieth-century America /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Creating consumers/ Carolyn M. Goldstein.
Reminder of title:	home economists in twentieth-century America /
Author:	Goldstein, Carolyn M.,
Published:	Chapel Hill :University of North Carolina Press, : c2012.,
Description:	1 online resource (xi, 412 p.) :ill. :
Subject:	Feminism - History - 20th century. - United States -
Online resource:	Full text available:
ISBN:	9781469601700 (electronic bk.)

Creating consumers = home economists in twentieth-century America /
Goldstein, Carolyn M.,1962-

Creating consumershome economists in twentieth-century America /[electronic resource] :Carolyn M. Goldstein. - Chapel Hill :University of North Carolina Press,c2012. - 1 online resource (xi, 412 p.) :ill.

Includes bibliographical references and index.

"Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar periodto its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating andrepresenting consumers while they shaped cultural expectations about consumer goods as well as the goods themselves.Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis ondomesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace. "--Provided by publisher.

ISBN: 9781469601700 (electronic bk.)Subjects--Topical Terms:

202833
Feminism
--History--United States--20th century.

LC Class. No.: TX654 / .G65 2012

Dewey Class. No.: 640.023

Creating consumers = home economists in twentieth-century America /
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020 $a 9780807835531 (hbk.)
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245 1 0 $a Creating consumers $h [electronic resource] : $b home economists in twentieth-century America / $c Carolyn M. Goldstein.
260 $a Chapel Hill : $c c2012. $e (Baltimore, Md. : $f Project MUSE, $g 2013) $b University of North Carolina Press,
300 $a 1 online resource (xi, 412 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 $a "Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar periodto its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating andrepresenting consumers while they shaped cultural expectations about consumer goods as well as the goods themselves.Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis ondomesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace. "--Provided by publisher.
588 $a Description based on print version record.
650 0 $a Feminism $z United States $x History $y 20th century. $3 202833
650 0 $a Consumer education $z United States $x History $y 20th century. $3 218267
650 0 $a Home economics $x Vocational guidance $z United States $x History $y 20th century. $3 218268
710 2 $a Project Muse. $3 202701
856 4 0 $z Full text available: $u http://muse.jhu.edu/books/9781469601700/

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