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Organizations and social networking ...

IGI Global.

Organizations and social networking = utilizing social media to engage consumers /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Organizations and social networking/ Eldon Y. Li ... [et al.], editors.
其他題名:	utilizing social media to engage consumers /
其他作者:	Li, Eldon Yu-zen,
出版者:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2013.,
面頁冊數:	369 p. ;29 cm.;
標題:	Internet marketing - Social aspects. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4026-9
ISBN:	9781466640276 (ebook)

Organizations and social networking = utilizing social media to engage consumers /
Organizations and social networkingutilizing social media to engage consumers /[electronic resource] :Eldon Y. Li ... [et al.], editors. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2013. - 369 p. ;29 cm.

Includes bibliographical references.

Mode of access: World Wide Web.

ISBN: 9781466640276 (ebook)Subjects--Topical Terms:

225720
Internet marketing
--Social aspects.

LC Class. No.: HF5415.1265 / .O74 2013e

Dewey Class. No.: 658.8/72

Organizations and social networking = utilizing social media to engage consumers /
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300 $a 369 p. ; $c 29 cm.
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650 0 $a Social media $x Economic aspects. $3 159303
650 0 $a Consumer behavior. $3 95539
650 0 $a Electronic commerce $x Social aspects. $3 225721
650 0 $a Management $x Social aspects. $3 225722
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856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4026-9

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