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Practical pricing and revenue management = a practical perspective /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Practical pricing and revenue management/ edited by Ian Yeoman and Una McMahon-Beattie.
其他題名:	a practical perspective /
其他作者:	Yeoman, Ian.
出版者:	Basingstoke ;Palgrave Macmillan, : 2010.,
面頁冊數:	p. cm.
標題:	Revenue management. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230294776 (electronic bk.)

Practical pricing and revenue management = a practical perspective /
Practical pricing and revenue managementa practical perspective /[electronic resource] :edited by Ian Yeoman and Una McMahon-Beattie. - Basingstoke ;Palgrave Macmillan,2010. - p. cm.

Includes bibliographical references and index.

The Applications of Revenue Management and Pricing -- The Role of Space in Revenue Management -- Pricing and Revenue Optimization: Maximizing Staff Effectiveness -- The Era of Convergence in Revenue Management -- Does the Consumer Trust You? -- The Changing Meaning of Luxury -- The Future of Airline Distribution and Revenue Management -- GDS Capabilities, OD Control and Dynamic Pricing -- B2B Price Optimization Analytics -- Fencing in the Practice of Revenue Management -- Search-Based Advertising: An Overview from a Revenue Management Angle -- Revenue Management and Air Cargo -- Practical Pricing for the Hotel Industry -- Practical Pricing and the Airline Industry -- Setting Optimal Rents for Apartment Firms -- Practical Pricing and the Restaurant industry: Application of Revenue Management Principles to Pricing Menus and Services -- Practical Pricing for the Car Parking Industry -- Golf Course Revenue Management.

In times of economic down turn you need to know how much your customers will pay for a product and appropriate strategies - this is not about offering the lowest price in order to fill capacity. It's about knowing your markey segment, how much they will pay, when they will purchase and what distribution they will use. Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2011.

Mode of access: World Wide Web.

ISBN: 9780230294776 (electronic bk.)

Source: 389086Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

125094
Revenue management.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD60.7 / .P73 201

Dewey Class. No.: 658.15/54

Practical pricing and revenue management = a practical perspective /
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300 $a p. cm.
504 $a Includes bibliographical references and index.
505 0 $a The Applications of Revenue Management and Pricing -- The Role of Space in Revenue Management -- Pricing and Revenue Optimization: Maximizing Staff Effectiveness -- The Era of Convergence in Revenue Management -- Does the Consumer Trust You? -- The Changing Meaning of Luxury -- The Future of Airline Distribution and Revenue Management -- GDS Capabilities, OD Control and Dynamic Pricing -- B2B Price Optimization Analytics -- Fencing in the Practice of Revenue Management -- Search-Based Advertising: An Overview from a Revenue Management Angle -- Revenue Management and Air Cargo -- Practical Pricing for the Hotel Industry -- Practical Pricing and the Airline Industry -- Setting Optimal Rents for Apartment Firms -- Practical Pricing and the Restaurant industry: Application of Revenue Management Principles to Pricing Menus and Services -- Practical Pricing for the Car Parking Industry -- Golf Course Revenue Management.
520 $a In times of economic down turn you need to know how much your customers will pay for a product and appropriate strategies - this is not about offering the lowest price in order to fill capacity. It's about knowing your markey segment, how much they will pay, when they will purchase and what distribution they will use. Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
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