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The objects of affection = semiotics and consumer culture /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The objects of affection/ Arthur Asa Berger.
其他題名:	semiotics and consumer culture /
作者:	Berger, Arthur Asa,
出版者:	New York :Palgrave Macmillan, : 2010.,
面頁冊數:	1 online resource (xiii, 198 p.) :ill. :
標題:	Semiotics - Social aspects. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230109902 (electronic bk.)

The objects of affection = semiotics and consumer culture /
Berger, Arthur Asa,1933-

The objects of affectionsemiotics and consumer culture /[electronic resource] :Arthur Asa Berger. - 1st ed. - New York :Palgrave Macmillan,2010. - 1 online resource (xiii, 198 p.) :ill. - Semiotics and popular culture. - Semiotics and popular culture..

Includes bibliographical references and index.

PART I: SEMIOTIC THEORY -- Theories of Consumer Cultures -- Marketing Theory and Semiotics -- PART II: SEMIOTIC APPLICATIONS -- Brands and Identity: We are our Brands -- The Objects of our Affection: Selected Case Studies -- Appendix: Learning Games and Activities.

"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.

ISBN: 9780230109902 (electronic bk.)

Standard No.: 9786612992292

Source: 485846Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

232714
Semiotics
--Social aspects.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: P99.4.S62 / B47 2010

Dewey Class. No.: 302.2

The objects of affection = semiotics and consumer culture /
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