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Soft Power in China = Public Diplomacy Through Communication /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Soft Power in China/ edited by Jian Wang.
其他題名:	Public Diplomacy Through Communication /
其他作者:	Wang, Jian.
出版者:	Basingstoke :Palgrave Macmillan, : 2011.,
面頁冊數:	1 online resource (221 p.)
標題:	Communication in politics - China. -
標題:	China - Languages. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230116375
ISBN:	9780230116375

Soft Power in China = Public Diplomacy Through Communication /
Soft Power in ChinaPublic Diplomacy Through Communication /[electronic resource] :edited by Jian Wang. - Basingstoke :Palgrave Macmillan,2011. - 1 online resource (221 p.)

Cover -- Contents -- List of Illustrations -- Preface -- One: Introduction: China's Search of Soft Power -- Two: The Expansion of China's Public Diplomacy System -- Three: China's Image Projection and Its Impact -- Four: China's International Broadcasting: A Case Study of CCTV International -- Five: The Evolving Chinese Government Spokesperson System -- Six: Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa -- Seven: National Image Management Begins at Home: Imagining the New Olympic Citizen.

What kinds of images does China want to refashion and project? What is the role of the government vis-à-vis that of other institutional and social actors in these efforts? What kinds of tensions and pressures has China experienced? Where do the programs stand in terms of their impact on the country's image? What do all these efforts mean to the broader discussion on the study and practice of public diplomacy and national image management? This book describes and explains the scope of the country's pursuit of soft power through public diplomacy and international communication.

ISBN: 9780230116375Subjects--Topical Terms:

232820
Communication in politics
--China.Subjects--Geographical Terms:

93438
China
--Languages.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: DS779.47 / .S64 2011

Dewey Class. No.: 327.51

Soft Power in China = Public Diplomacy Through Communication /
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505 0 $a Cover -- Contents -- List of Illustrations -- Preface -- One: Introduction: China's Search of Soft Power -- Two: The Expansion of China's Public Diplomacy System -- Three: China's Image Projection and Its Impact -- Four: China's International Broadcasting: A Case Study of CCTV International -- Five: The Evolving Chinese Government Spokesperson System -- Six: Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa -- Seven: National Image Management Begins at Home: Imagining the New Olympic Citizen.
505 8 $a Eight: Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch RelayNine: China's Image Management Abroad, 1920s-1940s: Origin, Justification, and Institutionalization -- Ten: Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China -- List of Contributors -- Index.
520 $a What kinds of images does China want to refashion and project? What is the role of the government vis-à-vis that of other institutional and social actors in these efforts? What kinds of tensions and pressures has China experienced? Where do the programs stand in terms of their impact on the country's image? What do all these efforts mean to the broader discussion on the study and practice of public diplomacy and national image management? This book describes and explains the scope of the country's pursuit of soft power through public diplomacy and international communication.
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