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The Superpromoter = the Power of Ent...

Vogelaar, Rijn.

The Superpromoter = the Power of Enthusiasm.

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The Superpromoter/
其他題名:	the Power of Enthusiasm.
作者:	Vogelaar, Rijn.
出版者:	Basingstoke :Palgrave Macmillan, : 2010.,
面頁冊數:	1 online resource (239 p.)
標題:	Relationship marketing. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230298132
ISBN:	9780230298132

The Superpromoter = the Power of Enthusiasm.
Vogelaar, Rijn.

The Superpromoterthe Power of Enthusiasm.[electronic resource] : - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (239 p.) - Palgrave Connect eBook Collection..

Cover; Half Title; Title Page; Copyright Page; Contents; List of Figures and Tables; Preface; Foreword Dutch Version; Foreword; 1 INTRODUCTION; 2 STARTING FROM SCRATCH: LET ME TELL YOU SOME MORE . . .; 3 AN EVOLUTION IN CUSTOMER ORIENTATION; 4 THE TOOLBOX; 5 GETTING TO WORK WITH ODILIA; 6 IT'S THE END OF THE WORLD AS WE KNOW IT; Postscript; A Thank You to my Superpromoters; About the Author; More Information; Notes; Index.

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

PDF.

ISBN: 9780230298132Subjects--Topical Terms:

131657
Relationship marketing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.55 / .V64 2011

Dewey Class. No.: 658.802

The Superpromoter = the Power of Enthusiasm.
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