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Brand champions = how superheroes br...

Buckingham, Ian P., (1967-)

Brand champions = how superheroes bring brands to life /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Brand champions/ Ian P Buckingham.
Reminder of title:	how superheroes bring brands to life /
Author:	Buckingham, Ian P.,
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2011.,
Description:	1 online resource (xii, 209 p.) :ill. :
Subject:	Brand name products. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
ISBN:	9780230304659 (electronic bk.)

Brand champions = how superheroes bring brands to life /
Buckingham, Ian P.,1967-

Brand championshow superheroes bring brands to life /[electronic resource] :Ian P Buckingham. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - 1 online resource (xii, 209 p.) :ill.

Includes bibliographical references and index.

Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.

"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--

ISBN: 9780230304659 (electronic bk.)

Standard No.: 9786613028471

Source: 302847MILSubjects--Topical Terms:

86051
Brand name products.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD69.B7 / B8315 2011eb

Dewey Class. No.: 658.8/27

Brand champions = how superheroes bring brands to life /
LDR:02216cmm a2200433Ka 4500 001 130755
003 OCoLC
005 20130621114831.0
006 m o d
007 cr cnu---unuuu
008 160105s2011 enka ob 001 0 eng d
019 $a 710888815
020 $a 9780230304659 (electronic bk.)
020 $a 0230304656 (electronic bk.)
020 $z 9780230220324
020 $z 0230220320
024 8 $a 9786613028471
029 1 $a AU@ $b 000046932716
035 $a (OCoLC)710993125 $z (OCoLC)710888815
035 $a ocn710993125
037 $a 302847 $b MIL
040 $a N$T $b eng $c N$T $d CDX $d E7B $d YDXCP $d UKPGM $d OCLCQ $d FXR $d OCLCQ
049 $a TEFA
050 4 $a HD69.B7 $b B8315 2011eb
072 7 $a BUS $x 002000 $2 bisacsh
082 0 4 $a 658.8/27 $2 22
100 1 $a Buckingham, Ian P., $d 1967- $3 233377
245 1 0 $a Brand champions $h [electronic resource] : $b how superheroes bring brands to life / $c Ian P Buckingham.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York : $c 2011. $b Palgrave Macmillan,
300 $a 1 online resource (xii, 209 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
520 $a "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Brand name products. $3 86051
650 0 $a Branding (Marketing) $3 131614
650 0 $a Brand name products $3 146681
650 7 $a BUSINESS & ECONOMICS $x Marketing $x General. $2 bisacsh $3 233378
650 7 $a BUSINESS & ECONOMICS $x Marketing $x Direct. $2 bisacsh $3 233379
650 7 $a BUSINESS & ECONOMICS $x Advertising & Promotion. $2 bisacsh $3 231218
655 4 $a Electronic books. $2 local. $3 96803
776 0 8 $i Print version: $a Buckingham, Ian P., 1967- $t Brand champions. $d Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011 $z 9780230220324 $w (DLC) 2011003116 $w (OCoLC)700042337
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
938 $a Coutts Information Services $b COUT $n 17556892
938 $a ebrary $b EBRY $n ebr10454596
938 $a YBP Library Services $b YANK $n 3652738
938 $a EBSCOhost $b EBSC $n 359586
994 $a C0 $b TEF

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