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Media literacy and semiotics

Record Type:	Electronic resources : Monograph/item
Title/Author:	Media literacy and semiotics/ Elliot Gaines.
Author:	Gaines, Elliot,
Published:	New York :Palgrave Macmillan, : 2010.,
Description:	1 online resource (xii, 181 p.)
Subject:	Mass media - Semiotics. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230115514
ISBN:	9780230115514 (electronic bk.)

Media literacy and semiotics
Gaines, Elliot,1950-

Media literacy and semiotics[electronic resource] /Elliot Gaines. - 1st ed. - New York :Palgrave Macmillan,2010. - 1 online resource (xii, 181 p.) - Semiotics and popular culture. - Semiotics and popular culture..

Includes bibliographical references and index.

Media literacy and semiotics -- The necessary ambiguity of communication -- Power and proxy in media semiotics -- Audiences and the semiotics of space -- Entertainment, culture, ideology, and myth -- The narrative semiotics of the daily show -- News, culture, information, and entertainment.

Media Literacy and Semiotics provides℗¡helpful tools to℗¡guide readers think critically about the meaning of the media℗¡images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

ISBN: 9780230115514 (electronic bk.)Subjects--Topical Terms:

233454
Mass media
--Semiotics.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: P96.S43 / G32 2010eb

Dewey Class. No.: 302.2301/4

Media literacy and semiotics
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