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Personal brands = manage your life with talent and turn it into a unique experience /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Personal brands/ Roberto Álvarez del Blanco ; [foreword by David A. Aaker].
Reminder of title:	manage your life with talent and turn it into a unique experience /
Author:	Álvarez del Blanco, Roberto.
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2010.,
Description:	1 online resource (xiii, 226 p.) :ill., charts. :
Subject:	BUSINESS & ECONOMICS - Advertising & Promotion. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230302877
ISBN:	9780230302877 (electronic bk.)

Personal brands = manage your life with talent and turn it into a unique experience /
Álvarez del Blanco, Roberto.

Personal brandsmanage your life with talent and turn it into a unique experience /[electronic resource] :Roberto Álvarez del Blanco ; [foreword by David A. Aaker]. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2010. - 1 online resource (xiii, 226 p.) :ill., charts.

Includes bibliographical references (p. [214]-219) and index.

Brand yourself, or be branded : imagining life, identity and relationships -- Finding the best fit and the best relationships : anthropology and needs -- First steps : talent, mission and courage -- If it works for me-- : Narcissism, authenticity and values -- 'It's the difference, stupid!' : relevance, energy and differentiation -- Dress for success, get up on the stage and perform : reputation, image and positioning -- Give yourself that personal touch : creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world : leadership, influence and power -- Reach for the stars-- : architecture and good governance for your personal brand -- Design and live your personal brand ... with passion : setting an agenda for your action plan.

ISBN: 9780230302877 (electronic bk.)

Standard No.: 9786613028372

Source: 302837MIL

Nat. Bib. Agency Control No.: 015600087UkSubjects--Topical Terms:

231218
BUSINESS & ECONOMICS
--Advertising & Promotion.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: BF697.5.S44 / A45 2010eb

Dewey Class. No.: 658.827

Personal brands = manage your life with talent and turn it into a unique experience /
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245 1 0 $a Personal brands $h [electronic resource] : $b manage your life with talent and turn it into a unique experience / $c Roberto Álvarez del Blanco ; [foreword by David A. Aaker].
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504 $a Includes bibliographical references (p. [214]-219) and index.
505 0 $a Brand yourself, or be branded : imagining life, identity and relationships -- Finding the best fit and the best relationships : anthropology and needs -- First steps : talent, mission and courage -- If it works for me-- : Narcissism, authenticity and values -- 'It's the difference, stupid!' : relevance, energy and differentiation -- Dress for success, get up on the stage and perform : reputation, image and positioning -- Give yourself that personal touch : creativity, aesthetics and optimism -- Give me a lever long enough and I shall move the world : leadership, influence and power -- Reach for the stars-- : architecture and good governance for your personal brand -- Design and live your personal brand ... with passion : setting an agenda for your action plan.
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