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The practice of public diplomacy = confronting challenges abroad /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The practice of public diplomacy/ edited by William A. Rugh.
其他題名:	confronting challenges abroad /
其他作者:	Rugh, William A.
出版者:	New York :Palgrave Macmillan, : c2010.,
面頁冊數:	1 online resource.
標題:	Diplomatic and consular service, American. -
標題:	United States - Social policy - 1993- -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230118652 (electronic bk.)

The practice of public diplomacy = confronting challenges abroad /
The practice of public diplomacyconfronting challenges abroad /[electronic resource] :edited by William A. Rugh. - New York :Palgrave Macmillan,c2010. - 1 online resource.

Part I: Public diplomacy in Europe and Southwest Asia * Ameliorating Strained Relations: Public Diplomacy in Serbia -- Lucija Bajzer * Revitalizing Relations with Turkey -- Nicole E. Farina * Iran and the United Kingdom: A Study in Contrasts -- Sarah M. Riley * Afghanistan and Pakistan: Public Diplomacy during Conflict and Instability -- Rachel E. Smith * Part II: Public diplomacy in Africa * Kenya's "Native Son" and Enduring Local Issues -- Mabel Ntiru * Sierra Leone: Public Diplomacy Unwired -- Tulani N. Elisa * Part III: Public diplomacy in Asia * South Korea: The Staying Power of Personal Contact in Public Diplomacy -- Yoon-Jeong Huh €* Economic Issues and Anti-Americanism in Japan -- Yohei Ogawa * U.S. Public Diplomacy and Stationed U.S. Forces in Japan -- Tomonori Niho * Part IV: New media or old? * U.S. Public Diplomacy 2.0: Beyond Catch-up -- Takahiro Yamamoto * New Media or "the Last Three Feet" in Africa? -- Rachel O. Okunubi * New Media or Old in Egypt and South Korea? -- John Rahaghi * Finding the Right Media Formula from the Soviet Union to Russia -- Elise S. Crane * Part V: New thinking about public diplomacy * Should Public Diplomacy be Privatized? -- Nicole Gabrielle Kravec * Do Peace Corps Volunteers do Public Diplomacy? -- Minta Madeley * Conclusion: Field Experiences and Best Practices -- William A. Rugh.

The conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations. In a series of analytical case studies of public diplomacy operations in different regions of the world, the authors explain how the foreign publics in different countries view America and how FSOs deal every day with misconceptions and distortions of America's image and policies. Every country is unique, so public diplomacy must be tailored to fit local conditions. The authors also discuss how their work is being impacted today by various developments such as the rise of terrorism, the spread of the Internet and the cell phone, or the election of Barack Obama. This book focuses on field operations and goes beyond broad generalizations and theory, presenting information about actual operational challenges and the best practices used today in working abroad.

ISBN: 9780230118652 (electronic bk.)

Source: 525999Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Corporate Names:

211035
United States.
Foreign Service.Subjects--Topical Terms:

211037
Diplomatic and consular service, American.
Subjects--Geographical Terms:

84632
United States
--Social policy--1993-Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: JZ1480.A5 / P73 2010

Dewey Class. No.: 327.73

The practice of public diplomacy = confronting challenges abroad /
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505 0 $a Part I: Public diplomacy in Europe and Southwest Asia * Ameliorating Strained Relations: Public Diplomacy in Serbia -- Lucija Bajzer * Revitalizing Relations with Turkey -- Nicole E. Farina * Iran and the United Kingdom: A Study in Contrasts -- Sarah M. Riley * Afghanistan and Pakistan: Public Diplomacy during Conflict and Instability -- Rachel E. Smith * Part II: Public diplomacy in Africa * Kenya's "Native Son" and Enduring Local Issues -- Mabel Ntiru * Sierra Leone: Public Diplomacy Unwired -- Tulani N. Elisa * Part III: Public diplomacy in Asia * South Korea: The Staying Power of Personal Contact in Public Diplomacy -- Yoon-Jeong Huh €* Economic Issues and Anti-Americanism in Japan -- Yohei Ogawa * U.S. Public Diplomacy and Stationed U.S. Forces in Japan -- Tomonori Niho * Part IV: New media or old? * U.S. Public Diplomacy 2.0: Beyond Catch-up -- Takahiro Yamamoto * New Media or "the Last Three Feet" in Africa? -- Rachel O. Okunubi * New Media or Old in Egypt and South Korea? -- John Rahaghi * Finding the Right Media Formula from the Soviet Union to Russia -- Elise S. Crane * Part V: New thinking about public diplomacy * Should Public Diplomacy be Privatized? -- Nicole Gabrielle Kravec * Do Peace Corps Volunteers do Public Diplomacy? -- Minta Madeley * Conclusion: Field Experiences and Best Practices -- William A. Rugh.
520 $a The conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations. In a series of analytical case studies of public diplomacy operations in different regions of the world, the authors explain how the foreign publics in different countries view America and how FSOs deal every day with misconceptions and distortions of America's image and policies. Every country is unique, so public diplomacy must be tailored to fit local conditions. The authors also discuss how their work is being impacted today by various developments such as the rise of terrorism, the spread of the Internet and the cell phone, or the election of Barack Obama. This book focuses on field operations and goes beyond broad generalizations and theory, presenting information about actual operational challenges and the best practices used today in working abroad.
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