新生學校財團法人新生醫護管理專科學校圖書館 |

Sport as a business = international, professional and commercial aspects /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Sport as a business/ edited by Harald Dolles and Sten Söderman.
其他題名:	international, professional and commercial aspects /
其他作者:	Dolles, Harald,
出版者:	Houndmills, Basingstoke, Hampshire, UK ;Palgrave Macmillan, : 2011.,
面頁冊數:	1 online resource (xvi, 263 p.) :ill. :
標題:	Sports administration. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230306639 (electronic bk.)

Sport as a business = international, professional and commercial aspects /
Sport as a businessinternational, professional and commercial aspects /[electronic resource] :edited by Harald Dolles and Sten Söderman. - Houndmills, Basingstoke, Hampshire, UK ;Palgrave Macmillan,2011. - 1 online resource (xvi, 263 p.) :ill.

Includes bibliographical references and index.

Sport as business : introduction / Harald Dolles and Sten Söderman -- 'As American as mom, apple pie and Dutch soccer?' : the team identification of foreign Ajax FC supporters / Anthony K. Kerr, Narelle F. Smith and Alastair Anderson -- Decision-making styles in purchasing sport products : an international comparison between American and Korean college students / Sungwon Bae -- Travel time elasticities in recreational sports : empirical findings for the professionalization in sports facility management / Tim Pawlowski, Christoph Breuer and Pamela Wicker -- Perceptions of the impacts of major commercial sport events / Christopher J. Auld, Kathleen M. Lloyd and Jennifer Rieck -- Gender, race and nationality : an examination of print media coverage of the 2006 Winter Olympics / Andrea N. Eagleman and Erin L. McNary -- Enhancing public sports facilities : a representation of the global value / Bernard Augé, Arnaud Pedenon and Alexandre Vernhet -- Sports organizations, professionalization and organizational conflict : a review of the literature / John Schulz -- International and professional dimensions of national governing bodies : insights from the Gaelic Athletic Association / Anne Bourke -- The role of central brokers and their influence on effectiveness in an intentionally created sports professionalization network / Simon G. Martin, Maureen Benson-Rea and Nitha Palakshappa -- Business ecosystem co-evolution : the Ultimate Fighting Championships / Simon Ford and Clive Kerr -- Learning from failure : is Major League Soccer repeating the mistakes of the North American Soccer League? / John D. Francis -- Learning from success : implementing a professional football league in Japan / Harald Dolles and Sten Söderman.

Sport today has developed into a major industry in the global market place. Sport businesses build global brands and, increasingly, develop modes of international operation. The proliferation of information technology has made it possible for the sports industry to serve the needs of fans all over the world. They can consume an event real-time or recorded from virtually anywhere. Within this, the opportunities for the promotion of sport, and the benefits for sport and its partners, are significant. This book seeks to provide a deeper understanding of sport's unique development, its challenges in governance and its logic of value co-creation, as well as the advancement of the sports industry and the management of sports facilities towards internationalization, professionalization and commercialization. It covers examples from Europe, Asia, North America, Australia and New Zealand.

ISBN: 9780230306639 (electronic bk.)

Standard No.: 9786613124647

Source: 405813Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

211173
Sports administration.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: GV713 / .S67215 2011eb

Dewey Class. No.: 796.06/9

Sport as a business = international, professional and commercial aspects /
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