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Simply seven = seven ways to create a sustainable internet business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Simply seven/ Erik Schlie, Jörg Rheinboldt, and Niko Waesche.
Reminder of title:	seven ways to create a sustainable internet business /
Author:	Schlie, Erik.
other author:	Rheinboldt, Jörg.
Published:	Basingstoke :Palgrave Macmillan, : 2011.,
Description:	1 online resource (208 p.)
Subject:	Electronic commerce - Management. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230349674
ISBN:	9780230349674 (electronic bk.)

Simply seven = seven ways to create a sustainable internet business /
Schlie, Erik.

Simply sevenseven ways to create a sustainable internet business /[electronic resource] :Erik Schlie, Jörg Rheinboldt, and Niko Waesche. - Basingstoke :Palgrave Macmillan,2011. - 1 online resource (208 p.)

PART I: INTRODUCTION -- THE SEARCH FOR THE PERFECT MODEL -- Your Second Priority -- Getting Started -- Simply Seven: That's it -- Business Model Design -- The Business Model Hype Phases -- The Making of this Book -- Stress-Testing the Simply Seven -- The Selection Criteria -- Initial Results: Seven Confirmed -- Our 21 Companies -- Retail Leads in Sales -- Many Users and Rapid Growth: The Advertising Business Model -- Market Valuations: Advertising, Again -- Margins: The Beauty of Aggregation -- Key Financial Indicators -- PART II: THE FIRST BUSINESS MODEL : SERVICE SALES -- Plain and Straightforward -- A Business Model with Problems -- 'Can I Skype you? -- PART III: THE SECOND BUSINESS MODEL -- SUBSCRIPTIONS -- The Heaviest Weapon in the Arsenal -- The Rise and Fall of AOL -- The 'Bouncer Effect' -- In the 'Dog House' -- The Future of Clubs -- Getting People to Subscribe -- PART IV: THE THIRD BUSINESS MODEL -- RETAIL -- Don't Treat Online like Offline -- The Million Books Project -- Early Death in May 2000 -- Being Good at Bricks is Not Enough -- The 'Long Tail' vs. 'Superstar Economics' -- Fighting the Clutter -- The Future of the Shop is Personal -- PART V: THE FOURTH BUSINESS MODEL: COMMISSIONS -- Don't Believe your Clients are Stupid -- The Beauty of C2C -- Listings * ASPs * Conversion Rates = GMV -- Fraud -- The B2B Trap -- Beware of the Smart Client -- Reports of the Death of the Intermediary -- PART VI: THE FIFTH BUSINESS MODEL -- ADVERTISING -- You Force it, you Lose it -- Spam and Pushy Banners -- Search Revolution -- 'The Wisdom of Money' -- The Death of the Newspaper -- The Sexiness of Statistics -- Advertising as a Service -- PART VII: THE SIXTH BUSINESS MODEL -- LICENSE SALES -- You Will Need all your Friends -- Intellectual Property 300 Years after Queen Anne -- The Indecisive History of Computing Platforms -- Distributed Distribution -- 'Stay Hungry. Stay Foolish.' -- The rebirth of Apple -- Platform Building Best Practice -- The "Battle of Platforms" in Entertainment -- Micro License Sales: Evolution Continues -- PART VIII: THE SEVENTH BUSINESS MODEL -- FINANCIAL RISK -- Making Money with Money -- The Mysteriously Slow Growth of Financial Services Online -- George W. Bush Wrecks the Party -- The Brave and Few -- Virtual Currencies and Coupons: A Hotbed for Future Financial Innovation? -- PART IX: CONCLUSION -- THE FREE FOUNDATION -- You Cannot Live on Love Alone -- May we Proudly Present: The 5%/ 95% Rule -- A Web Powered by Small Deeds of Heroism -- The Reciprocal Donation Economy and Innovation -- A Fairy Tale with a GNU -- One Million Lines of Code -- Three Million Articles -- Donated Power for Business -- Selective Pricing -- Competing with Free -- The Facebook Dilemma -- Learning from Mistakes and Business Model Design as a Continual Exercise.

Simply Seven is a practical framework created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks - which form the foundation of all Internet business models. SimplySeven emphasizes constant experimentation in selecting and fine-tuning one's business model and encourages using models outside of the narrow range of today's "hyped" candidates. Chapter by chapter, the book guides the reader through the lessons learned by the flagship pioneers of each business model: Skype for services, Blizzard Entertainment for subscriptions, Amazon.com for retail, Google for advertising, eBay for commissions and Apple for license sales. Regarding financial management, it is too early to tell which company will emerge as leader. However, Simply Seven does not just celebrate the successes; it also focuses on the biggest mistakes.

ISBN: 9780230349674 (electronic bk.)

Source: 522981Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

134310
Electronic commerce
--Management.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5548.32 / .S35 2011

Dewey Class. No.: 658.8/72

Simply seven = seven ways to create a sustainable internet business /
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