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Advertising in the age of persuasion = building brand America, 1941-1961 /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Advertising in the age of persuasion/ Dawn Spring.
其他題名:	building brand America, 1941-1961 /
作者:	Spring, Dawn.
出版者:	New York :Palgrave Macmillan, : 2011.,
面頁冊數:	1 online resource (x, 235 p.)
標題:	Branding (Marketing) - History - 20th century. - United States -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230339644
ISBN:	9780230339644 (electronic bk.)

Advertising in the age of persuasion = building brand America, 1941-1961 /
Spring, Dawn.

Advertising in the age of persuasionbuilding brand America, 1941-1961 /[electronic resource] :Dawn Spring. - 1st ed. - New York :Palgrave Macmillan,2011. - 1 online resource (x, 235 p.)

Includes bibliographical references and index.

Cover; Contents; Preface; Abbreviations; Introduction; 1 "Persuaders in the Public Interest"; 2 "Miracle, U.S.A."; 3 The Brand Names Foundation's "Worthwhile Community Activity"; 4 "Advertising-A New Weapon in the Worldwide Fight for Freedom"; 5 Saving the World through Religious Revival; 6 "The Crusade for Freedom"; 7 One Nation, One World with Television; 8 "The Conscience of America" and "The Arsenal of Persuasion"; Conclusion; Notes; Bibliography; Index

"Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century"--

ISBN: 9780230339644 (electronic bk.)

Standard No.: 9786613318183

Source: 542390Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

236134
Branding (Marketing)
--History--United States--20th century.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.1255 / .S67 2011eb

Dewey Class. No.: 659.10973/09045

Advertising in the age of persuasion = building brand America, 1941-1961 /
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505 0 $a Cover; Contents; Preface; Abbreviations; Introduction; 1 "Persuaders in the Public Interest"; 2 "Miracle, U.S.A."; 3 The Brand Names Foundation's "Worthwhile Community Activity"; 4 "Advertising-A New Weapon in the Worldwide Fight for Freedom"; 5 Saving the World through Religious Revival; 6 "The Crusade for Freedom"; 7 One Nation, One World with Television; 8 "The Conscience of America" and "The Arsenal of Persuasion"; Conclusion; Notes; Bibliography; Index
520 $a "Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century"-- $c Provided by publisher.
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