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Campaign strategy in direct democracy

Record Type:	Electronic resources : Monograph/item
Title/Author:	Campaign strategy in direct democracy/ Laurent Bernhard.
Author:	Bernhard, Laurent.
Published:	Basingstoke :Palgrave Macmillan, : 2012.,
Description:	1 online resource.
Subject:	Campaign management. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137011343
ISBN:	9781137011343 (electronic bk.)

Campaign strategy in direct democracy
Bernhard, Laurent.

Campaign strategy in direct democracy[electronic resource] /Laurent Bernhard. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource. - Challenges to democracy in the 21st century. - Challenges to democracy in the 21st century..

Includes bibliographical references.

State of the Art -- Design of the Study -- Plan of the Book -- Theoretical Framework -- Objectives -- Means -- Ways -- Conclusion -- The Strategic Context -- The Institutional Context -- The Players of the Game -- Issue-specific Contexts -- Conclusion -- The Profiles of the Campaigns -- Asylum Law -- Naturalization Initiative -- Health-care Article -- Single Health Insurance -- Disabled Insurance Reform -- Old-age Pensions -- Corporate Tax Reform -- Right to Sue Initiative -- Comparative Perspective -- Conclusion -- Coalition Formation -- Coalition Formation in Direct Democracy -- Internal Coalition Structure -- Data and Method of Analysis -- Results -- Conclusion -- Message Development -- Message Selection -- Negative Campaigning -- Data and Method of Analysis -- Results -- Conclusion -- Message Delivery -- Theoretical Considerations -- Empirical Analysis -- Conclusion -- Power Analysis -- Key Players -- Data and Methods of Analysis -- Results -- Conclusion -- Conclusion -- Summary -- Improving Direct Democracy.

This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eight campaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centring on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with campaign managers providing first-hand accounts that offer unprecedented access into the organisation and strategy behind direct-democratic campaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science.

ISBN: 9781137011343 (electronic bk.)

Source: 575584Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

234591
Campaign management.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: JF2112.C3 / B47 2012

Dewey Class. No.: 324.7

Campaign strategy in direct democracy
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