新生學校財團法人新生醫護管理專科學校圖書館 |

Lifestyle brands = a guide to aspirational marketing /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Lifestyle brands/ by Stefania Saviolo, Antonio Marazza.
其他題名:	a guide to aspirational marketing /
作者:	Saviolo, Stefania.
其他作者:	Marazza, Antonio.
出版者:	Houndmills, Basingstoke ;Palgrave Macmillan, : 2013.,
面頁冊數:	1 online resource.
標題:	Lifestyles. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137285935
ISBN:	9781137285935 (electronic bk.)

Lifestyle brands = a guide to aspirational marketing /
Saviolo, Stefania.

Lifestyle brandsa guide to aspirational marketing /[electronic resource] :by Stefania Saviolo, Antonio Marazza. - Houndmills, Basingstoke ;Palgrave Macmillan,2013. - 1 online resource.

Introduction - Brands and Symbolic Value -- Brands and Social Identities: an Increasingly Close Link -- The Brand: What is it, How it Builds Value and Why We Grow Fond of it -- From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value -- How Lifestyle Brands Work: an Interpretative Model -- The Model in Action -- The Economic Impact and Financial Equity of the Brand -- Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin.

What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.

ISBN: 9781137285935 (electronic bk.)

Source: 643055Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

97420
Lifestyles.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.1255 / .S38 2013

Dewey Class. No.: 658.8/27

Lifestyle brands = a guide to aspirational marketing /
LDR:02853cmm a2200385Ka 4500 001 131683
003 OCoLC
005 20130621115137.0
006 m o d
007 cr cn|||||||||
008 160105s2013 enk o 000 0 eng d
020 $a 9781137285935 (electronic bk.)
020 $a 1137285931 (electronic bk.)
029 1 $a AU@ $b 000050502971
035 $a (OCoLC)819423152
035 $a ocn819423152
037 $a 643055 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d OCLCO $d N$T $d CDX $d YDXCP $d IDEBK $d E7B
049 $a TEFA
050 4 $a HF5415.1255 $b .S38 2013
072 7 $a BUS $x 002000 $2 bisacsh
082 0 4 $a 658.8/27 $2 23
100 1 $a Saviolo, Stefania. $3 237207
245 1 0 $a Lifestyle brands $h [electronic resource] : $b a guide to aspirational marketing / $c by Stefania Saviolo, Antonio Marazza.
260 $a Houndmills, Basingstoke ; $a New York, NY : $c 2013. $b Palgrave Macmillan,
300 $a 1 online resource.
505 0 $a Introduction - Brands and Symbolic Value -- Brands and Social Identities: an Increasingly Close Link -- The Brand: What is it, How it Builds Value and Why We Grow Fond of it -- From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value -- How Lifestyle Brands Work: an Interpretative Model -- The Model in Action -- The Economic Impact and Financial Equity of the Brand -- Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin.
520 $a What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.
588 $a Description based on print version record.
650 0 $a Lifestyles. $3 97420
650 0 $a Consumer behavior. $3 95539
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion $2 bisacsh $3 237019
650 0 $a Branding (Marketing) $3 131614
650 0 $a Product management. $3 73244
655 4 $a Electronic books. $2 local. $3 96803
700 1 $a Marazza, Antonio. $3 237208
776 0 8 $i Print version: $a Saviolo, Stefania. $t Lifestyle brands. $d Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013 $z 9781137285928 $w (DLC) 2012041125 $w (OCoLC)798615487
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137285935
938 $a EBSCOhost $b EBSC $n 509817
938 $a Coutts Information Services $b COUT $n 24416359 $c 26.00 GBP
938 $a YBP Library Services $b YANK $n 9948167
938 $a Ingram Digital eBook Collection $b IDEB $n cis24416359
938 $a ebrary $b EBRY $n ebr10635993
994 $a C0 $b TEF