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Global luxury trends = emerging markets, digital innovations and the future of the luxury industry /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Global luxury trends/ by Jonas Hoffmann, Ivan Coste-Manière.
其他題名:	emerging markets, digital innovations and the future of the luxury industry /
作者:	Hoffmann, Jonas,
其他作者:	Coste-Manière, Ivan.
出版者:	Basingstoke :Palgrave Macmillan, : 2012.,
面頁冊數:	1 online resource.
標題:	Luxury goods industry. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137287397
ISBN:	9781137287397 (electronic bk.)

Global luxury trends = emerging markets, digital innovations and the future of the luxury industry /
Hoffmann, Jonas,1977-

Global luxury trendsemerging markets, digital innovations and the future of the luxury industry /[electronic resource] :by Jonas Hoffmann, Ivan Coste-Manière. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource.

Luxury Trends -- Ultra-high Net Worth Luxury: how the Ultra-rich Consume Luxury -- On Luxury Strategizing -- Paths for the Emergence of Global Chinese Luxury Brands -- Luxo Brasil -- Luxury in China -- Luxury and Art in China -- Occupation Fashion Blogger -- Luxury Online Strategy at Elie Saab -- Engaging with the Luxury Consumer -- Luxury Consumer Tribes in Asia -- Luxury in India -- Mimesis and the Nexus of Luxury Industry in India -- Why Buy Luxury? Insights from Consumer Research -- Tesla Motors, The Reinvention of the Luxury Sports Car Industry.

The luxury industry is currently on a remarkable journey: despite the economic slowdown, Herm̈s, Louis Vuitton, Gucci and their counterparts announce record sales and profits in a growing and resilient market. Luxury companies, nevertheless, affirm unanimously that this journey is as challenging as it is exciting: the acceleration imposed by globalized markets, stock markets and digital technologies, to name but a few, demand velocity and continuous adaptation. Global Luxury Trends presents the innovative strategies and analyses the companies that are changing the way we understand the luxury world. It covers mature luxury markets like Europe and the United States, as well as the emerging markets of China, Brazil, India, Russia and South Korea. The authors explore the global trends that are both challenging current luxury models and providing opportunities for innovation and growth, including the impact of digital technology, luxury sustainability, luxury and arts, luxury and sports, luxury entrepreneurship, luxury consumption by ultra-high net worth individuals and luxury tribes. With insights from experts around the world, the authors present a compelling and engaging framework to understand how the luxury industry is changing, and the key factors luxury professionals need to be aware of to stay ahead of the game.

ISBN: 9781137287397 (electronic bk.)

Source: 645494Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

237361
Luxury goods industry.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD9999.L852 / H64 2012

Dewey Class. No.: 338.47

Global luxury trends = emerging markets, digital innovations and the future of the luxury industry /
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520 $a The luxury industry is currently on a remarkable journey: despite the economic slowdown, Herm̈s, Louis Vuitton, Gucci and their counterparts announce record sales and profits in a growing and resilient market. Luxury companies, nevertheless, affirm unanimously that this journey is as challenging as it is exciting: the acceleration imposed by globalized markets, stock markets and digital technologies, to name but a few, demand velocity and continuous adaptation. Global Luxury Trends presents the innovative strategies and analyses the companies that are changing the way we understand the luxury world. It covers mature luxury markets like Europe and the United States, as well as the emerging markets of China, Brazil, India, Russia and South Korea. The authors explore the global trends that are both challenging current luxury models and providing opportunities for innovation and growth, including the impact of digital technology, luxury sustainability, luxury and arts, luxury and sports, luxury entrepreneurship, luxury consumption by ultra-high net worth individuals and luxury tribes. With insights from experts around the world, the authors present a compelling and engaging framework to understand how the luxury industry is changing, and the key factors luxury professionals need to be aware of to stay ahead of the game.
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