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Understanding and profiting from intellectual property = strategies across borders /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Understanding and profiting from intellectual property/ by Deli Yang.
其他題名:	strategies across borders /
作者:	Yang, Deli,
出版者:	Basingstoke :Palgrave Macmillan, : 2012.,
面頁冊數:	1 online resource.
附註:	Includes index.
標題:	Intellectual property. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137094667
ISBN:	9781137094667 (electronic bk.)

Understanding and profiting from intellectual property = strategies across borders /
Yang, Deli,1964-

Understanding and profiting from intellectual propertystrategies across borders /[electronic resource] :by Deli Yang. - 2nd ed. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource.

Includes index.

Understanding and Benefiting from Intellectual -- Property across Borders: A Beginning -- PART I: INTELLECTUAL PROPERTY FUNDAMENTALS -- Intellectual Property Theories -- Intellectual Property Systems -- PART II: INTELLECTUAL PROPERTY ENVIRONMENTS -- The Impacts of Intellectual Property on -- Political Economy -- The Effects of Political Economy on -- Intellectual Property -- Culture and Intellectual Property -- PART III: INTELLECTUAL PROPERTY MANAGEMENT -- Managing Intellectual Property Assets -- Valuing Intellectual Property -- PART IV: INTELLECTUAL PROPERTY STRATEGIES -- Commercializing Intellectual Property Internationally -- Licensing and Contracting Intellectual Property -- Internationally -- Global Piracy and Strategic Responses -- Understanding and Benefiting from Intellectual -- Property across Borders: New Beginnings -- Index.

This revised edition offers a guide on how to profit from intellectual property (IP), particularly in a global business context. It presents the fundamentals, environments, management and strategies of IP with supporting cases and statistics. This volume enables practitioners to devise a plan based on logically adopted strategic and managerial approaches to handle IP across borders and evaluate it in an extensive manner, bearing in mind creation, protection and dissemination. It will also enable IP analysts to assess cross-border IP activities, particularly between the US and China, and will provide other readers, such as educators and students, with a critical understanding of relevant IP theories and practices.

ISBN: 9781137094667 (electronic bk.)

Source: 610515Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

100611
Intellectual property.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: K1401 / .Y36 2012

Dewey Class. No.: 346.048

Understanding and profiting from intellectual property = strategies across borders /
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