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The dominant influence of marketing ...

Kitchen, Philip J.

The dominant influence of marketing in the 21st Century = the marketing leviathan /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The dominant influence of marketing in the 21st Century/ edited by Philip J. Kitchen.
其他題名:	the marketing leviathan /
其他作者:	Kitchen, Philip J.
出版者:	Basingstoke :Palgrave Macmillan, : 2013.,
面頁冊數:	1 online resource (152 p.) :ill. :
附註:	Epublication based on: 9780230296831, 2013.
標題:	Marketing. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137322630
ISBN:	9781137322630 (electronic bk.)

The dominant influence of marketing in the 21st Century = the marketing leviathan /
The dominant influence of marketing in the 21st Centurythe marketing leviathan /[electronic resource] :edited by Philip J. Kitchen. - Basingstoke :Palgrave Macmillan,2013. - 1 online resource (152 p.) :ill.

Epublication based on: 9780230296831, 2013.

ISBN: 9781137322630 (electronic bk.)Subjects--Topical Terms:

73316
Marketing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415 / .D66 2013

Dewey Class. No.: 658.8

The dominant influence of marketing in the 21st Century = the marketing leviathan /
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