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Conquering global markets = secrets ...
~
Hubbard, Nancy, (1963-)
Conquering global markets = secrets from the world's most successful multinationals /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Conquering global markets/ Nancy A. Hubbard.
其他題名:
secrets from the world's most successful multinationals /
作者:
Hubbard, Nancy,
出版者:
Houndmills, Basingstoke, Hampshire :Palgrave Macmillan, : 2013.,
面頁冊數:
1 online resource (xi, 228 p.) :ill. :
標題:
International business enterprises. -
電子資源:
http://www.palgraveconnect.com/doifinder/10.1057/9781137307729
ISBN:
9781137307729 (electronic bk.)
Conquering global markets = secrets from the world's most successful multinationals /
Hubbard, Nancy,1963-
Conquering global markets
secrets from the world's most successful multinationals /[electronic resource] :Nancy A. Hubbard. - Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2013. - 1 online resource (xi, 228 p.) :ill.
Includes bibliographical references and index.
The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Non-equity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond.
ISBN: 9781137307729 (electronic bk.)
Source: 497841Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
73270
International business enterprises.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD2755.5 / .H826 2013
Dewey Class. No.: 658.8/4
Conquering global markets = secrets from the world's most successful multinationals /
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