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Social media and strategic communications

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Social media and strategic communications/ edited by Hana S. Noor Al-Deen and John Allen Hendricks.
其他作者:	Hendricks, John Allen.
出版者:	Basingstoke :Palgrave Macmillan, : c2013.,
面頁冊數:	1 online resource :ill. :
標題:	SOCIAL SCIENCE / Media Studies -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137287052
ISBN:	9781137287052 (electronic bk.)

Social media and strategic communications
Social media and strategic communications[electronic resource] /edited by Hana S. Noor Al-Deen and John Allen Hendricks. - Basingstoke :Palgrave Macmillan,c2013. - 1 online resource :ill.

Includes bibliographical references and index.

Dedication -- List of Appendixes -- List of Figures -- List of Tables -- Foreword; Everette E. Dennis -- Preface -- Acknowledgements -- PART I: SOCIAL MEDIA AND ADVERTISING -- 1. Advertising in Social Network Games ₆ How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages; Jin Kyun Lee and Sara Steffes Hansen -- 2. Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter; Brandi A. Watkins and Regina Lewis -- 3. Marketing Techniques and Strategies: Using Social Media as a Revenue- Generating Vehicle; Casey Hart, John Allen Hendricks, and Linda Thorsen Bond -- 4. The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan pages of Fortune 500 Companies; Jae-Hwa Shin, Heather Carithers, Seungae Lee, Meghan Graham, and Nicole Hendricks -- PART II: SOCIAL MEDIA AND PUBLIC RELATIONS -- 5. Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communications; Karen Freberg and Michael J. Palenchar -- 6. Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media; Brian G. Smith 7. 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations; Marcus Messner, Yan Jin, Vivian Medina-Messner, Shana Meganck, Scott Quarforth, and Sally K. Norton -- 8. Public Relations in a Virtual World: A Second Life Case Study; John C. Sherblom and Sara Green-Hamann -- PART III: SOCIAL MEDIA AND LEGAL/ETHICAL CONSIDERATIONS -- 9. Organizational Social Media Policies and Best Practices Recommendations; Melissa D. Dodd and Don W. Stacks -- 10. Legal and Ethical Use of Social Media for Strategic Communicators; Daxton Stewart and Catherine A. Coleman -- 11. #knowwhatyoutweet: The FTC is Watching; Holly Kathleen Hall, Myleea D. Hill and Mary Jackson Pitts -- 12. Legal Issues in Social Media; Genelle I. Belmas -- Index -- About the Editors -- About the Contributors --.

"Social Media and Strategic Communications" provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.

ISBN: 9781137287052 (electronic bk.)

Source: 644882Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

227529
SOCIAL SCIENCE / Media Studies
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HM742 / .S6286 2013

Dewey Class. No.: 302.23/1

Social media and strategic communications
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245 0 0 $a Social media and strategic communications $h [electronic resource] / $c edited by Hana S. Noor Al-Deen and John Allen Hendricks.
260 $a Basingstoke : $c c2013. $b Palgrave Macmillan,
300 $a 1 online resource : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Dedication -- List of Appendixes -- List of Figures -- List of Tables -- Foreword; Everette E. Dennis -- Preface -- Acknowledgements -- PART I: SOCIAL MEDIA AND ADVERTISING -- 1. Advertising in Social Network Games ₆ How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages; Jin Kyun Lee and Sara Steffes Hansen -- 2. Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter; Brandi A. Watkins and Regina Lewis -- 3. Marketing Techniques and Strategies: Using Social Media as a Revenue- Generating Vehicle; Casey Hart, John Allen Hendricks, and Linda Thorsen Bond -- 4. The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan pages of Fortune 500 Companies; Jae-Hwa Shin, Heather Carithers, Seungae Lee, Meghan Graham, and Nicole Hendricks -- PART II: SOCIAL MEDIA AND PUBLIC RELATIONS -- 5. Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communications; Karen Freberg and Michael J. Palenchar -- 6. Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media; Brian G. Smith 7. 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations; Marcus Messner, Yan Jin, Vivian Medina-Messner, Shana Meganck, Scott Quarforth, and Sally K. Norton -- 8. Public Relations in a Virtual World: A Second Life Case Study; John C. Sherblom and Sara Green-Hamann -- PART III: SOCIAL MEDIA AND LEGAL/ETHICAL CONSIDERATIONS -- 9. Organizational Social Media Policies and Best Practices Recommendations; Melissa D. Dodd and Don W. Stacks -- 10. Legal and Ethical Use of Social Media for Strategic Communicators; Daxton Stewart and Catherine A. Coleman -- 11. #knowwhatyoutweet: The FTC is Watching; Holly Kathleen Hall, Myleea D. Hill and Mary Jackson Pitts -- 12. Legal Issues in Social Media; Genelle I. Belmas -- Index -- About the Editors -- About the Contributors --.
520 $a "Social Media and Strategic Communications" provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.
588 $a Description based on print version record.
650 7 $a SOCIAL SCIENCE / Media Studies $2 bisacsh $3 227529
650 0 $a Internet $x Social aspects. $3 89870
650 0 $a Digital communications $x Social aspects. $3 226225
650 0 $a Social media. $3 159262
650 0 $a Online social networks. $3 159287
655 4 $a Electronic books. $2 local. $3 96803
655 4 $a Aufsatzsammlung. $3 210466
700 1 $a Hendricks, John Allen. $3 239030
700 1 $a Noor Al-Deen, Hana S. $3 239029
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137287052
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