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Place branding = theory and best pra...
~
Anholt, Simon.
Place branding = theory and best practice /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Place branding/ Simon Anholt.
Reminder of title:
theory and best practice /
Author:
Anholt, Simon.
Published:
Basingstoke :Palgrave Macmillan, : 2006.,
Description:
p. cm.
Subject:
Place marketing. -
Online resource:
An electronic book accessible through the World Wide Web; click for information
ISBN:
9780230627727
Place branding = theory and best practice /
Anholt, Simon.
Place branding
theory and best practice /[electronic resource] :Simon Anholt. - Basingstoke :Palgrave Macmillan,2006. - p. cm.
What is Competitive Identity? -- The Theory of Competitive Identity -- Understanding National Image -- Planning for Competitive Identity -- Implementing Competitive Identity -- Competitive Identity and Development.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.
Mode of access: World Wide Web.
ISBN: 9780230627727
Standard No.: 10.1057/9780230627727doi
Source: 283440Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
237174
Place marketing.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: G155.A1 / A54 2006eb
Dewey Class. No.: 659.299
Place branding = theory and best practice /
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[electronic resource] :
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theory and best practice /
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Simon Anholt.
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2006.
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Palgrave Macmillan,
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p. cm.
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What is Competitive Identity? -- The Theory of Competitive Identity -- Understanding National Image -- Planning for Competitive Identity -- Implementing Competitive Identity -- Competitive Identity and Development.
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Electronic reproduction.
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Basingstoke, England :
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Palgrave Macmillan,
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2009.
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Mode of access: World Wide Web.
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System requirements: Web browser.
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Title from title screen (viewed on Mar. 3, 2009).
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Access may be restricted to users at subscribing institutions.
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An electronic book accessible through the World Wide Web; click for information
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TEF
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