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Multinationals in their communities = a social capital approach to corporate citizenship projects /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Multinationals in their communities/ Ian W. Jones, Michael Pollitt and David Bek.
其他題名:	a social capital approach to corporate citizenship projects /
作者:	Jones, Ian,
其他作者:	Pollitt, Michael G.
出版者:	Basingstoke :Palgrave Macmillan, : 2007.,
面頁冊數:	1 online resource (xiii, 359 p.)
標題:	Social responsibility of business. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230211056 (electronic bk.)

Multinationals in their communities = a social capital approach to corporate citizenship projects /
Jones, Ian,1943-

Multinationals in their communitiesa social capital approach to corporate citizenship projects /[electronic resource] :Ian W. Jones, Michael Pollitt and David Bek. - Basingstoke :Palgrave Macmillan,2007. - 1 online resource (xiii, 359 p.)

Includes bibliographical references and index.

Multinationals in their communities: a social capital approach to corporate citizenship projects -- Corporate citizenship: definintions and expenditure -- Key players in the corporate citizenship debate: CSR's rapidly evolving institutional matrix -- Social capital and multinationals -- Multinationals and community engagement in South Africa and Mexico -- Multinationals and community engagement in Poland -- Diageo and its corporate citizenship programme -- Anglo American and its corporate citizenship programme -- Vodafone Group and its corporate citizenship programme -- What makes for good corporate citizenship projects and programmes? -- Learning the lessons: what directions should corporate citizenship programmes take in the future?

Multinationals are increasingly important players in global economic development. They offer a rare ability to link local, national and global communities and have the capacity to impact significantly on the quality of social relations within the communities in which they operate. A key way they do this is through their corporate citizenship projects, funded as part of their corporate social responsibility programmes. Such projects may involve, for example, youth training, venture capital funding, free drug distribution or community healthcare. This book seeks to analyse the nature and effectiveness of these projects using the theoretical and empirical insights of recent social capital literature. It does so by examining multinationals operating in South Africa, Mexico and Poland and by detailed case studies of Diageo, Anglo-American, GlaxoSmithKline and Vodafone. The authors demonstrate how multinationals can leverage their community engagement activities to greater effect and play a more significant role in building socially successful communities in developing countries.

ISBN: 9780230211056 (electronic bk.)

Standard No.: 10.1057/9780230211056doi

Source: 300388Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

97529
Social responsibility of business.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD60 / .J66 2007eb

Dewey Class. No.: 658.408

Multinationals in their communities = a social capital approach to corporate citizenship projects /
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