新生學校財團法人新生醫護管理專科學校圖書館 |

Public relations for Asia

Record Type:	Electronic resources : Monograph/item
Title/Author:	Public relations for Asia/ Trevor Morris and Simon Goldsworthy.
Author:	Morris, Trevor.
other author:	Goldsworthy, Simon.
Published:	Basingstoke, Hampshire ;Palgrave Macmillan, : 2008.,
Description:	1 online resource (xi, 233 p.) :ill. :
Subject:	Public relations - Asia. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230583450 (electronic bk.)

Public relations for Asia
Morris, Trevor.

Public relations for Asia[electronic resource] /Trevor Morris and Simon Goldsworthy. - Basingstoke, Hampshire ;Palgrave Macmillan,2008. - 1 online resource (xi, 233 p.) :ill.

Includes bibliographical references (p. 223-227) and index.

Part 1: Context and theory -- Context -- Theory -- Ethics -- Part 2: The strategy and planning of PR -- Intro -- Issues and audience analysis -- Objectives and overall plan structure -- Strategy -- In-house or consultancy -- Tactics -- Action -- Crisis management -- Results/research -- Part 3: PR skills -- How to write a press release -- How to write a feature -- How to do a media interview -- How to call a journalist -- How to generate creative ideas -- How to design an online press office -- How to exploit new media -- How to plan and run PR events -- Internal communications -- How to stand up and present -- How to write a good speech/talk -- Briefing design work -- Using language and images to influence people -- Part 4: Conclusion -- The future of PR.

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

ISBN: 9780230583450 (electronic bk.)

Standard No.: 10.1057/9780230583450doiSubjects--Topical Terms:

239399
Public relations
--Asia.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD59.6.A78 / M67 2008eb

Dewey Class. No.: 659.2095

Public relations for Asia
LDR:02496cmm 2200337Ia 4500 001 132350
003 OCoLC
005 20131118034130.0
006 m d
007 cr cnu---unuuu
008 160105s2008 enka ob 001 0 eng d
020 $a 9780230583450 (electronic bk.)
020 $a 0230583458 (electronic bk.)
024 7 $a 10.1057/9780230583450 $2 doi
035 $a (OCoLC)314794085
035 $a ocn314794085
040 $a UKPGM $b eng $c UKPGM $d YDXCP $d N$T $d EBLCP $d IDEBK $d OCLCQ
043 $a a------
049 $a TEFA
050 4 $a HD59.6.A78 $b M67 2008eb
072 7 $a BUS $x 052000 $2 bisacsh
082 0 4 $a 659.2095 $2 22
100 1 $a Morris, Trevor. $3 239397
245 1 0 $a Public relations for Asia $h [electronic resource] / $c Trevor Morris and Simon Goldsworthy.
260 $a Basingstoke, Hampshire ; $a New York, N.Y. : $c 2008. $b Palgrave Macmillan,
300 $a 1 online resource (xi, 233 p.) : $b ill.
504 $a Includes bibliographical references (p. 223-227) and index.
505 0 $a Part 1: Context and theory -- Context -- Theory -- Ethics -- Part 2: The strategy and planning of PR -- Intro -- Issues and audience analysis -- Objectives and overall plan structure -- Strategy -- In-house or consultancy -- Tactics -- Action -- Crisis management -- Results/research -- Part 3: PR skills -- How to write a press release -- How to write a feature -- How to do a media interview -- How to call a journalist -- How to generate creative ideas -- How to design an online press office -- How to exploit new media -- How to plan and run PR events -- Internal communications -- How to stand up and present -- How to write a good speech/talk -- Briefing design work -- Using language and images to influence people -- Part 4: Conclusion -- The future of PR.
520 $a This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
588 $a Description based on print version record.
650 0 $a Public relations $z Asia. $3 239399
650 7 $a BUSINESS & ECONOMICS $x Public Relations. $2 bisacsh $3 239400
655 4 $a Electronic books. $2 local. $3 96803
700 1 $a Goldsworthy, Simon. $3 239398
776 0 8 $i Print version: $a Morris, Trevor. $t Public relations for Asia. $d Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2008 $z 9780230549418 $w (DLC) 2007052916 $w (OCoLC)144227168
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230583450 $z An electronic book accessible through the World Wide Web; click for information
994 $a C0 $b TEF