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The marking enterprise = business success and societal embedding /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The marking enterprise/ Jean-Claude Thoenig, Charles Waldman.
Reminder of title:	business success and societal embedding /
Author:	Thoenig, Jean-Claude,
other author:	Waldman, Charles.
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2007.,
Description:	1 online resource (xii, 241 p.) :ill. :
Notes:	"This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande �a l'enterprise marquante (Paris: �Editioins d'Organisation, 2005)"--Acknowledgements.
Subject:	Marketing - Social aspects. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230579484

The marking enterprise = business success and societal embedding /
Thoenig, Jean-Claude,1940-

The marking enterprisebusiness success and societal embedding /[electronic resource] :Jean-Claude Thoenig, Charles Waldman. - Basingstoke [England] ;Palgrave Macmillan,2007. - 1 online resource (xii, 241 p.) :ill. - INSEAD business press. - INSEAD business press..

"This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande �a l'enterprise marquante (Paris: �Editioins d'Organisation, 2005)"--Acknowledgements.

Includes bibliographical references (p. 221-230) and indexes.

A Marking Self-Evaluation Grid: Is my Company a Good Marker? -- Back to Basics -- Marking: A First Cut -- Proactive Marking: The Royal Canin Way -- Reactive Marking: The Wal-Mart Way -- Essence of Markings -- The Right Mindset -- Spoiling the Marking Process -- Societal Embedding -- Building and Governing a Territory -- Organizing a Moral Community -- Who Gets What From Marking -- Executive Summary.

Enterprises such as Ikea, First Direct, Apple, Royal Canin or Starbucks are models not only because of their economic performances, but also because they leave a mark on society. Marking enterprises are special. They think and act in a specific manner. They cooperate with multiple outside stakeholders beyond a mere opportunistic transaction or mercantile approach. More than just satisfying an economic market, they serve, even construct and govern, societal territories. They fill relevant, political, cultural, or functional gaps. They also manage differently. They consider customers to be intelligent, responsible adults living in a complex and ever evolving society. They interact intensively with consumers. They act as moral communities. They listen to emerging societal changes and values. They co-opt many outside allies and relays. Marking enterprises succeed because they invent alternative approaches about branding, marketing and strategizing. This challenging book makes them explicit and replicable. It offers a ground breaking new framework to business practices and to management sciences.

ISBN: 9780230579484

Standard No.: 10.1057/9780230579484doi

Source: 348785Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

159382
Marketing
--Social aspects.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5414 / .T48 2007eb

Dewey Class. No.: 658.8

The marking enterprise = business success and societal embedding /
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504 $a Includes bibliographical references (p. 221-230) and indexes.
505 0 $a A Marking Self-Evaluation Grid: Is my Company a Good Marker? -- Back to Basics -- Marking: A First Cut -- Proactive Marking: The Royal Canin Way -- Reactive Marking: The Wal-Mart Way -- Essence of Markings -- The Right Mindset -- Spoiling the Marking Process -- Societal Embedding -- Building and Governing a Territory -- Organizing a Moral Community -- Who Gets What From Marking -- Executive Summary.
520 $a Enterprises such as Ikea, First Direct, Apple, Royal Canin or Starbucks are models not only because of their economic performances, but also because they leave a mark on society. Marking enterprises are special. They think and act in a specific manner. They cooperate with multiple outside stakeholders beyond a mere opportunistic transaction or mercantile approach. More than just satisfying an economic market, they serve, even construct and govern, societal territories. They fill relevant, political, cultural, or functional gaps. They also manage differently. They consider customers to be intelligent, responsible adults living in a complex and ever evolving society. They interact intensively with consumers. They act as moral communities. They listen to emerging societal changes and values. They co-opt many outside allies and relays. Marking enterprises succeed because they invent alternative approaches about branding, marketing and strategizing. This challenging book makes them explicit and replicable. It offers a ground breaking new framework to business practices and to management sciences.
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