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International business realisms = globalizing locally responsive and internationally connected business disciplines /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	International business realisms/ edited by Anshu Arora.
其他題名:	globalizing locally responsive and internationally connected business disciplines /
其他作者:	Arora, Anshu.
出版者:	New York :Palgrave Macmillan, : 2013.,
面頁冊數:	1 online resource (127 p.)
附註:	Includes index.
標題:	International business enterprises. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137376466
ISBN:	9781137376466 (electronic bk.)

International business realisms = globalizing locally responsive and internationally connected business disciplines /
International business realismsglobalizing locally responsive and internationally connected business disciplines /[electronic resource] :edited by Anshu Arora. - New York :Palgrave Macmillan,2013. - 1 online resource (127 p.) - International Marketing and Management Review. - International Marketing and Management Review..

Includes index.

Cover; Title; Copyright; Contents; List of Tables; List of Figures; List of Contributors; Editorial page; 1 The "Global Logistics and International Business 2.0" Curriculum Internationalization Experience; 2 Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill; 3 The SHARP Conceptual Framework for Young African-American Adults . . . What Is Cool?; 4 Exotic, Erogenous, Erotica: Veiled Signs of "Advertising Erotica" for Luxury Brands; 5 How "American" Are "All-American" Brands? A Case of Gap, Inc. as "Made in America" Brand

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze insta.

ISBN: 9781137376466 (electronic bk.)Subjects--Topical Terms:

73270
International business enterprises.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5351.S82 / .I384 2013

Dewey Class. No.: 658.022

International business realisms = globalizing locally responsive and internationally connected business disciplines /
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