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The entrepreneur in history = from Medieval merchant to modern business leader /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The entrepreneur in history/ Mark Casson and Catherine Casson.
Reminder of title:	from Medieval merchant to modern business leader /
Author:	Casson, Mark,
other author:	Casson, Catherine.
Published:	Basingstoke :Palgrave Macmillan, : 2013.,
Description:	1 online resource (vii, 139 p.)
Subject:	BUSINESS & ECONOMICS / Entrepreneurship -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137305824
ISBN:	9781137305824 (electronic bk.)

The entrepreneur in history = from Medieval merchant to modern business leader /
Casson, Mark,1945-

The entrepreneur in historyfrom Medieval merchant to modern business leader /[electronic resource] :Mark Casson and Catherine Casson. - Basingstoke :Palgrave Macmillan,2013. - 1 online resource (vii, 139 p.)

1. A new research agenda -- 2. Perspectives on entrepreneurship -- 3. The historical significance of the entrepreneur -- 4. Case studies: The entrepreneur in context -- 5. The social embeddedness of entrepreneurship.

The history of entrepreneurship is an exciting new area of research that deepens our understanding of the roots of industrialization and economic growth. This book links entrepreneurship to business history, identifying the institutions which encourage entrepreneurship and emphasising the importance of small and big businesses, from the medieval period to modernity. Covering the period c.1200-c.2000, this book examines entrepreneurship in a long-run historical perspective, investigating the characteristics of successful entrepreneurs and identifying the conditions which encourage entrepreneurship. The multiple case studies, spanning many sectors, highlight the achievements of a range of individuals, including media moguls, female investors and Quaker chocolate manufacturers. The entrepreneurial activities discussed include property speculation, which has been conducted throughout history by medieval monks as well as Victorian master builders. This book sets out an agenda for future research on the role of entrepreneurship in the development of the modern economy. It explores the impact of entrepreneurship on innovation and growth and displays the trajectory of a culture of creativity.

ISBN: 9781137305824 (electronic bk.)

Source: 657124Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

232132
BUSINESS & ECONOMICS / Entrepreneurship
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HB615 / .C37 2013

Dewey Class. No.: 338/.04

The entrepreneur in history = from Medieval merchant to modern business leader /
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