The effects of cause-related marketi...
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  • The effects of cause-related marketing on customers' attitudes and buying behavior
  • 紀錄類型: 書目-電子資源 : 單行本
    正題名/作者: The effects of cause-related marketing on customers' attitudes and buying behavior/ by Denise Steckstor.
    作者: Steckstor, Denise.
    出版者: Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, : 2012.,
    面頁冊數: xvi, 176 p. :ill., digital ; : 24 cm.;
    Contained By: Springer eBooks
    標題: Social marketing. -
    電子資源: http://dx.doi.org/10.1007/978-3-8349-7078-7
    ISBN: 9783834970787 (electronic bk.)
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