Quantitative modelling in marketing ...
Huarng, Kun-Huang.

 

  • Quantitative modelling in marketing and management
  • 紀錄類型: 書目-電子資源 : 單行本
    正題名/作者: Quantitative modelling in marketing and management/ edited by Luiz Moutinho, Kun-Huang Huarng.
    其他作者: Moutinho, Luiz.
    出版者: Singapore :World Scientific, : c2013.,
    面頁冊數: 1 online resource (xxvi, 503 p.) :ill. :
    標題: Management - Mathematical models. -
    電子資源: http://www.worldscientific.com/worldscibooks/10.1142/8503#t=toc
    ISBN: 9789814407724 (electronic bk.)
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