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Consuming reality = the commercialization of factual entertainment /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consuming reality/ June Deery.
Reminder of title:	the commercialization of factual entertainment /
Author:	Deery, June.
Published:	New York :Palgrave Macmillan, : 2012.,
Description:	1 online resource (vii, 225 p.)
Subject:	Television advertising. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137007681
ISBN:	9781137007681 (electronic bk.)

Consuming reality = the commercialization of factual entertainment /
Deery, June.

Consuming realitythe commercialization of factual entertainment /[electronic resource] :June Deery. - 1st ed. - New York :Palgrave Macmillan,2012. - 1 online resource (vii, 225 p.)

Includes bibliographical references and index.

Commercial Participation: Advertising and Beyond -- Public Relations -- Nation Building -- Caring Capitalism -- Retail TV -- Mixed Blessings -- The Body Project.

Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.

ISBN: 9781137007681 (electronic bk.)

Standard No.: 9786613722560

Source: 565635Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

251032
Television advertising.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF6146.T42 / D44 2012

Dewey Class. No.: 384.55/32

Consuming reality = the commercialization of factual entertainment /
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245 1 0 $a Consuming reality $h [electronic resource] : $b the commercialization of factual entertainment / $c June Deery.
250 $a 1st ed.
260 $a New York : $c 2012. $b Palgrave Macmillan,
300 $a 1 online resource (vii, 225 p.)
504 $a Includes bibliographical references and index.
505 0 $a Commercial Participation: Advertising and Beyond -- Public Relations -- Nation Building -- Caring Capitalism -- Retail TV -- Mixed Blessings -- The Body Project.
520 $a Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.
520 $a "Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. Its comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Topics include: reality formats as pseudo-events, participation/interactivity, product placement, donorship, TV-web branding, caring capitalism, commercial nationalism, mediation as consumption, consumption as mediation, making over homes/bodies as properties, consumer identity and pathology, gendered consumption, religion, Disney, and the American Dream"--Provided by publisher.
588 $a Description based on print version record.
650 0 $a Television advertising. $3 251032
650 0 $a Reality television programs. $3 251033
650 7 $a PERFORMING ARTS / Television / History & Criticism. $2 bisacsh $3 236502
650 7 $a SOCIAL SCIENCE / Popular Culture. $2 bisacsh $3 227483
650 7 $a PERFORMING ARTS / Television / Guides & Reviews. $2 bisacsh $3 251034
650 7 $a TECHNOLOGY & ENGINEERING / Television & Video $2 bisacsh $3 237947
655 4 $a Electronic books. $2 local. $3 96803
776 0 8 $i Print version: $a Deery, June. $t Consuming reality. $b 1st ed. $d New York : Palgrave Macmillan, 2012 $z 9780230379961 $w (DLC) 2011047899 $w (OCoLC)764357711
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