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Advertising, literature, and print culture in Ireland, 1891-1922

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advertising, literature, and print culture in Ireland, 1891-1922/ John Strachan and Claire Nally.
Author:	Strachan, John
other author:	Nally, Claire,
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : 2012.,
Description:	1 online resource (xi, 310 p.) :ill. :
Notes:	"This book emerges from "Consumer Culture, Advertising, and Literature in Ireland 1848-1921", a Leverhulme Major Research Project ... funded by the Trust between 2008 and 2011 ... a joint venture between the universities of Durham and Sunderland"--P.
Subject:	Advertising - History. - Ireland -
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9781137271242 (electronic bk.)

Advertising, literature, and print culture in Ireland, 1891-1922
Strachan, John1961-

Advertising, literature, and print culture in Ireland, 1891-1922[electronic resource] /John Strachan and Claire Nally. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2012. - 1 online resource (xi, 310 p.) :ill.

"This book emerges from "Consumer Culture, Advertising, and Literature in Ireland 1848-1921", a Leverhulme Major Research Project ... funded by the Trust between 2008 and 2011 ... a joint venture between the universities of Durham and Sunderland"--P.

Includes bibliographical references and index.

Introduction -- Advertising in Ireland 1850-1914. Prologue -- the Irish advertising scene from the 1850s to the 1880s; Advertising and the nation in the Irish revival -- Print culture. The Shan van vocht (1896-1899) and The leader (1900-1936): national identity in advertising; The Sinn f�ein depot and the selling of Irish sport; The lady of the house (1890-1921): gender, fashion and domesticity; Unionism, advertising, and the Third Home Rule Bill -- "High" culture. Oscar Wilde as editor and writer: aesthetic interventions in fashion and material culture; Consumerism and anti-commercialism: the Yeatses, print culture, and home industry; Advertising in Ireland 1914-1922; Advertising, Ireland, and the Great War -- Coda -- from the Armistice to the Saorstsst.

This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn �Fin and the Irish Free State.

ISBN: 9781137271242 (electronic bk.)

Standard No.: 9786613900906

Source: 499578Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

251261
Advertising
--History.--IrelandIndex Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5813.I73 / S87 2012

Dewey Class. No.: 659.13/20941509041

Advertising, literature, and print culture in Ireland, 1891-1922
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245 1 0 $a Advertising, literature, and print culture in Ireland, 1891-1922 $h [electronic resource] / $c John Strachan and Claire Nally.
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300 $a 1 online resource (xi, 310 p.) : $b ill.
500 $a "This book emerges from "Consumer Culture, Advertising, and Literature in Ireland 1848-1921", a Leverhulme Major Research Project ... funded by the Trust between 2008 and 2011 ... a joint venture between the universities of Durham and Sunderland"--P.
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- Advertising in Ireland 1850-1914. Prologue -- the Irish advertising scene from the 1850s to the 1880s; Advertising and the nation in the Irish revival -- Print culture. The Shan van vocht (1896-1899) and The leader (1900-1936): national identity in advertising; The Sinn f�ein depot and the selling of Irish sport; The lady of the house (1890-1921): gender, fashion and domesticity; Unionism, advertising, and the Third Home Rule Bill -- "High" culture. Oscar Wilde as editor and writer: aesthetic interventions in fashion and material culture; Consumerism and anti-commercialism: the Yeatses, print culture, and home industry; Advertising in Ireland 1914-1922; Advertising, Ireland, and the Great War -- Coda -- from the Armistice to the Saorstsst.
520 $a This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn �Fin and the Irish Free State.
588 $a Description based print version record.
650 0 $a Advertising $z Ireland $x History. $3 251261
650 0 $a Advertising, Magazine $z Ireland $x History. $3 251262
650 0 $a Popular literature $z Ireland $x History and criticism. $3 251263
650 0 $a National characteristics in literature. $3 207917
650 0 $a National characteristics, Irish $x History. $3 251264
650 0 $a Literature and society $z Ireland $x History. $3 251265
650 0 $a Consumption (Economics) $z Ireland $x History. $3 251266
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion $2 bisacsh $3 237019
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Nally, Claire, $d 1979- $3 251260
710 2 $a Palgrave Connect (Online service) $3 227469
776 0 8 $i Print version: $a Strachan, John (John R.), 1961- $t Advertising, literature, and print culture in Ireland, 1891-1922. $d Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012 $z 9780230298736 $w (DLC) 2012023568 $w (OCoLC)785873614
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137271242 $z An electronic book accessible through the World Wide Web; click for information
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