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Lessons on profiting from diversity

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Lessons on profiting from diversity/ edited by Gloria Moss.
其他作者:
出版者:	New York, NY :Palgrave Macmillan, : 2012.,
面頁冊數:	xiv, 278 p. :ill. ; : 23 cm.;
標題:
ISBN:	9780230355057 (electronic bk.)

Lessons on profiting from diversity
Lessons on profiting from diversity[electronic resource] /edited by Gloria Moss. - New York, NY :Palgrave Macmillan,2012. - xiv, 278 p. :ill. ;23 cm.

Introduction and Overview; G.Moss -- PART I: DIVERSITY IN GENERAL -- Diversity and Webdesign; G.Moss -- PART II: AGE -- Age and Grey Entrepreneurship; L.Watkins-Mathys -- Digital Communications and Older Groups: an Anglo-French Comparison; H.Mullen, G.Moss? C.Wulf -- PART III: PERSONALITY -- Adapting Communications Styles to the Needs of the Market; H.Buchanan -- PART IV: GENDER -- Transforming a White, Masculine Organisational Culture; I.Dodds -- Maximising the Effectiveness of Advertising for Female Markets; T.Jordan -- Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; G.Moss -- Profiting from Diversity in the Banking Sector; I.Maque, A.Becuwe, I.Prim-Allaz? A.Garnier -- PART V: DISABILITY -- Deaf People in the Workplace; M.Hersh --.#

Lessons on Profiting from Diversity shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations. The book provides fascinating insights into the case for gender diversity in the professional services, marketing and digital arenas, and shows the way in which a diversity mindset can be fostered in organizations. Contributors from the UK, USA and France offer fascinating and controversial insights into the imperatives of greater organizational diversity. It explores gender diversity in professional service firms, masculine organization cultures and how to change them and the topsy turvy world of advertising where adverts are targeted at the juries of prestigious prizes rather than consumers. Learn how the personality of purchasers can be reflected in the language of websites and how webdesign can serve different audiences. Learn also how gender and age can influence enterprise and digital activity, and the business case for embracing disability in the workplace. A must read for anyone involved in management, human resources and consultancy, whether practitioner, researcher or student.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2012.

Mode of access: World Wide Web.

ISBN: 9780230355057 (electronic bk.)

Standard No.: 9786613657527

Source: 407700Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

72593

Index Terms--Genre/Form:

239592

LC Class. No.: HF5549.5.M5 / L47 2012

Dewey Class. No.: 658.3008

Lessons on profiting from diversity
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505 0 $a Introduction and Overview; G.Moss -- PART I: DIVERSITY IN GENERAL -- Diversity and Webdesign; G.Moss -- PART II: AGE -- Age and Grey Entrepreneurship; L.Watkins-Mathys -- Digital Communications and Older Groups: an Anglo-French Comparison; H.Mullen, G.Moss? C.Wulf -- PART III: PERSONALITY -- Adapting Communications Styles to the Needs of the Market; H.Buchanan -- PART IV: GENDER -- Transforming a White, Masculine Organisational Culture; I.Dodds -- Maximising the Effectiveness of Advertising for Female Markets; T.Jordan -- Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; G.Moss -- Profiting from Diversity in the Banking Sector; I.Maque, A.Becuwe, I.Prim-Allaz? A.Garnier -- PART V: DISABILITY -- Deaf People in the Workplace; M.Hersh --.#
520 $a Lessons on Profiting from Diversity shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations. The book provides fascinating insights into the case for gender diversity in the professional services, marketing and digital arenas, and shows the way in which a diversity mindset can be fostered in organizations. Contributors from the UK, USA and France offer fascinating and controversial insights into the imperatives of greater organizational diversity. It explores gender diversity in professional service firms, masculine organization cultures and how to change them and the topsy turvy world of advertising where adverts are targeted at the juries of prestigious prizes rather than consumers. Learn how the personality of purchasers can be reflected in the language of websites and how webdesign can serve different audiences. Learn also how gender and age can influence enterprise and digital activity, and the business case for embracing disability in the workplace. A must read for anyone involved in management, human resources and consultancy, whether practitioner, researcher or student.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2012. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on June 5, 2012). $n Access may be restricted to users at subscribing institutions.
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