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International place branding yearbook 2011 = managing reputation under competing pressures /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	International place branding yearbook 2011/ by Frank Go, Robert Govers.
其他題名:	managing reputation under competing pressures /
作者:	Go, Frank M.
其他作者:	Govers, Robert.
出版者:	Basingstoke :Palgrave Macmillan, : 2011.,
面頁冊數:	1 online resource (1 v.) :ill. :
標題:	Place marketing - Periodicals. -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230343320 (electronic bk.)

International place branding yearbook 2011 = managing reputation under competing pressures /
Go, Frank M.

International place branding yearbook 2011managing reputation under competing pressures /[electronic resource] :by Frank Go, Robert Govers. - Basingstoke :Palgrave Macmillan,2011. - 1 online resource (1 v.) :ill.

Preface -- Introduction -- Notes on Contributors -- From Competitive Identity to Governmental Social Responsibility:Place 'Brand' in an Interconnected World; S. Anholt -- Imagined Identities of Really Existing Cities (The Reputation Game); S. Magala -- Why Brand the Future with the Past?; The Roles of Heritage in the Construction and Promotion of Place Brand Reputations; G.J. Ashworth & M. Kavaratzis -- History Matters: The Path Dependency of Place Brands; E. Braun -- Beyond the Fringe: Creativity and the City; N. Ind & L. Todd -- The Anholt-Gfk Roper Nation Brands Index: Navigating the Changing World; B.M. Feinberg & X. Zhao -- Country Reptrak b9 s: A Standardized Measure of Country Reputation; G. Berens, C.J. Fombrun, L.N. Ponzi, N. Georges Trad & K. Nielsen -- The Futurebrand Country Brand Index; T. Adams -- The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Branding; T. Cromwell -- The Global Peace Index; C. Schippa -- Blessing or Burden: Do Major Sport Events Hosted by Developing Countries Impact on Reputation?: The 2010 FIFA World Cup b9 s: A South African Case Study; W. Schreiner & F.M. Go -- Using University Ranking Systems to Build Nation Brand Reputation; N.S. Pak & F.M. Go -- Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Management; J. Van Rekom & P. Verlegh -- Place Marketing and Experience of Place in a Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning; I. T�jstheim & F.M. Go -- Strengthening Brand America's Reputation Through Cooperation; E. Burghard & R. Govers --

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and��to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

ISBN: 9780230343320 (electronic bk.)

Standard No.: 9786613381040

Source: 383830Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

233199
Place marketing
--Periodicals.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: G155.A1 / G6 2011

Dewey Class. No.: 910.688

International place branding yearbook 2011 = managing reputation under competing pressures /
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505 0 $a Preface -- Introduction -- Notes on Contributors -- From Competitive Identity to Governmental Social Responsibility:Place 'Brand' in an Interconnected World; S. Anholt -- Imagined Identities of Really Existing Cities (The Reputation Game); S. Magala -- Why Brand the Future with the Past?; The Roles of Heritage in the Construction and Promotion of Place Brand Reputations; G.J. Ashworth & M. Kavaratzis -- History Matters: The Path Dependency of Place Brands; E. Braun -- Beyond the Fringe: Creativity and the City; N. Ind & L. Todd -- The Anholt-Gfk Roper Nation Brands Index: Navigating the Changing World; B.M. Feinberg & X. Zhao -- Country Reptrak b9 s: A Standardized Measure of Country Reputation; G. Berens, C.J. Fombrun, L.N. Ponzi, N. Georges Trad & K. Nielsen -- The Futurebrand Country Brand Index; T. Adams -- The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Branding; T. Cromwell -- The Global Peace Index; C. Schippa -- Blessing or Burden: Do Major Sport Events Hosted by Developing Countries Impact on Reputation?: The 2010 FIFA World Cup b9 s: A South African Case Study; W. Schreiner & F.M. Go -- Using University Ranking Systems to Build Nation Brand Reputation; N.S. Pak & F.M. Go -- Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Management; J. Van Rekom & P. Verlegh -- Place Marketing and Experience of Place in a Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning; I. T�jstheim & F.M. Go -- Strengthening Brand America's Reputation Through Cooperation; E. Burghard & R. Govers --
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