新生學校財團法人新生醫護管理專科學校圖書館 |

Luxury strategy in action

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Luxury strategy in action/ edited by Jonas Hoffmann and Ivan Coste-Mani�ere.
其他作者:	Hoffmann, Jonas.
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan, : c2012.,
面頁冊數:	1 online resource (xiv, 205 p.) :ill. :
附註:	Includes index.
標題:	Luxury goods industry - Management. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230361546
ISBN:	9780230361546 (electronic bk.)

Luxury strategy in action
Luxury strategy in action[electronic resource] /edited by Jonas Hoffmann and Ivan Coste-Mani�ere. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,c2012. - 1 online resource (xiv, 205 p.) :ill.

Includes index.

Includes bibliographical references (p. 182-201) and index.

1. The evolution of the luxury market: stairway to heaven? -- 2. Luxury business: multinational organizations and global specializations -- 3. Finance survival guide: value creation and pi�na coladas -- 4. The PIER framework of luxury innovation -- 5. Retailing in the luxury industry -- 6. Internet, social media and luxury strategy -- 7. Branding principles in the luxury industry -- 8. Brand extensions in the luxury industry -- 9. Sustainable development in the luxury industry: beyond the apparent oxymoron.

"The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and to rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations, desires and dreams. Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change. This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging markets. It thus provides a multicultural, holistic perspective designed to create challenges to the established rules of the luxury industry"--Provided by publisher.

ISBN: 9780230361546 (electronic bk.)

Standard No.: 9786613381491

Source: 537349Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

252473
Luxury goods industry
--Management.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD9999.L852 / L89 2012eb

Dewey Class. No.: 338.4/7

Luxury strategy in action
LDR:03037cmm 2200385Ia 4500 001 138349
003 OCoLC
005 20120502024445.0
006 m d
007 cr cn|||||||||
008 160121s2012 enka ob 001 0 eng d
019 $a 773481677
020 $a 9780230361546 (electronic bk.)
020 $a 0230361544 (electronic bk.)
020 $z 9780230354548 (hbk.)
020 $z 0230354548 (hbk.)
024 8 $a 9786613381491
035 $a (OCoLC)769139704 $z (OCoLC)773481677
035 $a ocn769139704
037 $a 537349 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d EBLCP $d N $d WAU $d AZU $d GPM $d E7B $d OCLCQ
049 $a TEFA
050 4 $a HD9999.L852 $b L89 2012eb
072 7 $a BUS $x 070080 $2 bisacsh
082 0 4 $a 338.4/7 $2 23
245 0 0 $a Luxury strategy in action $h [electronic resource] / $c edited by Jonas Hoffmann and Ivan Coste-Mani�ere.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York, NY : $c c2012. $b Palgrave Macmillan,
300 $a 1 online resource (xiv, 205 p.) : $b ill.
500 $a Includes index.
504 $a Includes bibliographical references (p. 182-201) and index.
505 0 $a 1. The evolution of the luxury market: stairway to heaven? -- 2. Luxury business: multinational organizations and global specializations -- 3. Finance survival guide: value creation and pi�na coladas -- 4. The PIER framework of luxury innovation -- 5. Retailing in the luxury industry -- 6. Internet, social media and luxury strategy -- 7. Branding principles in the luxury industry -- 8. Brand extensions in the luxury industry -- 9. Sustainable development in the luxury industry: beyond the apparent oxymoron.
520 $a "The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and to rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations, desires and dreams. Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change. This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging markets. It thus provides a multicultural, holistic perspective designed to create challenges to the established rules of the luxury industry"--Provided by publisher.
588 $a Description based on print version record.
650 0 $a Luxury goods industry $x Management. $3 252473
650 0 $a Luxuries $x Marketing. $3 238813
650 0 $a Clothing trade. $3 252474
650 0 $a Fashion merchandising. $3 239354
650 7 $a BUSINESS & ECONOMICS $x Industries $x Service. $2 bisacsh $3 239429
655 4 $a Electronic books. $2 local. $3 96803
700 1 $a Hoffmann, Jonas. $3 252471
700 1 $a Coste-Mani�ere, Ivan. $3 252472
776 0 8 $i Print version: $t Luxury strategy in action. $d Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, c2012 $z 9780230354548 $w (OCoLC)769192449
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230361546
994 $a C0 $b TEF