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Proactive companies = how to anticip...
~
Gava, Rog�erio.
Proactive companies = how to anticipate market changes /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Proactive companies/ by Leonardo Ara�ujo, Rog�erio Gava.
Reminder of title:
how to anticipate market changes /
Author:
Ara�ujo, Leonardo.
other author:
Gava, Rog�erio.
Published:
Basingstoke :Palgrave Macmillan, : 2011.,
Description:
1 online resource (1 v.)
Subject:
Organizational change. -
Online resource:
An electronic book accessible through the World Wide Web; click for information
ISBN:
9780230363014 (electronic bk.)
Proactive companies = how to anticipate market changes /
Ara�ujo, Leonardo.
Proactive companies
how to anticipate market changes /[electronic resource] :by Leonardo Ara�ujo, Rog�erio Gava. - Basingstoke :Palgrave Macmillan,2011. - 1 online resource (1 v.)
Includes bibliographical references and index.
PART I -- Market Proactiveness: Anticipating Moment-Zero -- Action Tools and Models: Market Proactiveness' DNA -- PART II -- Organizing the Company for MP -- Future-Today Management -- Uncertainty Management -- Proactive Innovation Management -- Proactive Behavior Management -- PART III -- Building Market Proactiveness Strategy -- Offer Proactiveness -- Industry Proactiveness -- Customer Proactiveness -- Conclusion.
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
ISBN: 9780230363014 (electronic bk.)
Source: 490749Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:
88562
Organizational change.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD58.8 / .A73 2011
Dewey Class. No.: 658.406
Proactive companies = how to anticipate market changes /
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how to anticipate market changes /
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by Leonardo Ara�ujo, Rog�erio Gava.
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2011.
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Includes bibliographical references and index.
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PART I -- Market Proactiveness: Anticipating Moment-Zero -- Action Tools and Models: Market Proactiveness' DNA -- PART II -- Organizing the Company for MP -- Future-Today Management -- Uncertainty Management -- Proactive Innovation Management -- Proactive Behavior Management -- PART III -- Building Market Proactiveness Strategy -- Offer Proactiveness -- Industry Proactiveness -- Customer Proactiveness -- Conclusion.
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Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
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An electronic book accessible through the World Wide Web; click for information
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TEF
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