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Reconnecting marketing to markets
~
Finch, John.
Reconnecting marketing to markets
Record Type:
Electronic resources : Monograph/item
Title/Author:
Reconnecting marketing to markets/ edited by Luis Araujo, John Finch, Hans Kjellberg.
other author:
Araujo, Luis,
Published:
Oxford :Oxford University Press, : 2010.,
Description:
1 online resource (xv, 275 p.) :ill. :
Subject:
Marketing - Philosophy. -
Online resource:
http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
ISBN:
9780191738043 (ebook) :
Reconnecting marketing to markets
Reconnecting marketing to markets
[electronic resource] /edited by Luis Araujo, John Finch, Hans Kjellberg. - Oxford :Oxford University Press,2010. - 1 online resource (xv, 275 p.) :ill.
Includes bibliographical references and index.
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
ISBN: 9780191738043 (ebook) :No priceSubjects--Topical Terms:
261479
Marketing
--Philosophy.
LC Class. No.: HF5415 / .R43 2010
Dewey Class. No.: 658.8'001
Reconnecting marketing to markets
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0191738042 (ebook) :
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[electronic resource] /
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edited by Luis Araujo, John Finch, Hans Kjellberg.
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Oxford :
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2010.
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Oxford University Press,
300
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1 online resource (xv, 275 p.) :
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ill.
504
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Includes bibliographical references and index.
520
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This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
588
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Description based on print version record.
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Araujo, Luis,
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Finch, John.
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Kjellberg, Hans.
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http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
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