語系:
繁體中文
English
說明(常見問題)
回圖書館
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Reconnecting marketing to markets
~
Finch, John.
Reconnecting marketing to markets
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Reconnecting marketing to markets/ edited by Luis Araujo, John Finch, Hans Kjellberg.
其他作者:
Araujo, Luis,
出版者:
Oxford :Oxford University Press, : 2010.,
面頁冊數:
1 online resource (xv, 275 p.) :ill. :
標題:
Marketing - Philosophy. -
電子資源:
http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
ISBN:
9780191738043 (ebook) :
Reconnecting marketing to markets
Reconnecting marketing to markets
[electronic resource] /edited by Luis Araujo, John Finch, Hans Kjellberg. - Oxford :Oxford University Press,2010. - 1 online resource (xv, 275 p.) :ill.
Includes bibliographical references and index.
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
ISBN: 9780191738043 (ebook) :No priceSubjects--Topical Terms:
261479
Marketing
--Philosophy.
LC Class. No.: HF5415 / .R43 2010
Dewey Class. No.: 658.8'001
Reconnecting marketing to markets
LDR
:01218nmm 2200253 a 4500
001
142513
003
StDuBDS
005
20120531154532.0
006
m||||||||d||||||||
007
cr||||||||||||
008
160121s2010 enka fo| 001 0 eng|d
020
$a
9780191738043 (ebook) :
$c
No price
020
$a
0191738042 (ebook) :
$c
No price
035
$a
EDZ0000054990
040
$a
StDuBDS
$c
StDuBDS
050
0
$a
HF5415
$b
.R43 2010
082
0 4
$a
658.8'001
$2
23
245
0 0
$a
Reconnecting marketing to markets
$h
[electronic resource] /
$c
edited by Luis Araujo, John Finch, Hans Kjellberg.
260
$a
Oxford :
$c
2010.
$b
Oxford University Press,
300
$a
1 online resource (xv, 275 p.) :
$b
ill.
504
$a
Includes bibliographical references and index.
520
8
$a
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
588
$a
Description based on print version record.
650
0
$a
Marketing
$x
Philosophy.
$3
261479
650
0
$a
Marketing
$x
Social aspects.
$3
159382
700
1
$a
Araujo, Luis,
$d
1970-
$3
261477
700
1
$a
Finch, John.
$3
261478
700
1
$a
Kjellberg, Hans.
$3
253024
776
0 8
$i
Print version
$z
9780199578061
856
4 0
$3
Oxford scholarship online
$u
http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入