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Inside marketing = practices, ideolo...
~
Cayla, Julien.
Inside marketing = practices, ideologies, devices /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Inside marketing/ edited by Detlev Zwick and Julien Cayla.
其他題名:
practices, ideologies, devices /
其他作者:
Zwick, Detlev.
出版者:
Oxford :Oxford University Press, : 2011.,
面頁冊數:
1 online resource (xi, 357 p.) :ill. :
標題:
Marketing. -
電子資源:
http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001
ISBN:
9780191724916 (ebook) :
Inside marketing = practices, ideologies, devices /
Inside marketing
practices, ideologies, devices /[electronic resource] :edited by Detlev Zwick and Julien Cayla. - Oxford :Oxford University Press,2011. - 1 online resource (xi, 357 p.) :ill.
Includes bibliographical references and index.
This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
ISBN: 9780191724916 (ebook) :No priceSubjects--Topical Terms:
73316
Marketing.
LC Class. No.: HF5415
Dewey Class. No.: 658.8
Inside marketing = practices, ideologies, devices /
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