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Perspectives on promotion and databa...

Allenby, Greg M. (1956-)

Perspectives on promotion and database marketing = the collected works of Robert C. Blattberg /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Perspectives on promotion and database marketing/ editor, Greg M. Allenby.
Reminder of title:	the collected works of Robert C. Blattberg /
other author:	Allenby, Greg M.
Published:	Singapore ;World Scientific Pub. Co., : c2010.,
Description:	xi, 316 p. :ill. :
Subject:	Database marketing. -
Online resource:	http://www.worldscientific.com/worldscibooks/10.1142/7442#t=toc
ISBN:	9789814287067 (electronic bk.)

Perspectives on promotion and database marketing = the collected works of Robert C. Blattberg /
Perspectives on promotion and database marketingthe collected works of Robert C. Blattberg /[electronic resource] :editor, Greg M. Allenby. - Singapore ;World Scientific Pub. Co.,c2010. - xi, 316 p. :ill.

Includes bibliographical references.

Electronic reproduction.
Singapore :
World Scientific Publishing Co.,
2010.

System requirements: Adobe Acrobat Reader.

ISBN: 9789814287067 (electronic bk.)Subjects--Personal Names:

263970
Blattberg, Robert C.,
1942-Subjects--Topical Terms:

263972
Database marketing.

LC Class. No.: HF5415.126

Dewey Class. No.: 658.872

Perspectives on promotion and database marketing = the collected works of Robert C. Blattberg /
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245 0 0 $a Perspectives on promotion and database marketing $h [electronic resource] : $b the collected works of Robert C. Blattberg / $c editor, Greg M. Allenby.
260 $a Singapore ; $a Hackensack, N.J. : $c c2010. $b World Scientific Pub. Co.,
300 $a xi, 316 p. : $b ill.
504 $a Includes bibliographical references.
533 $a Electronic reproduction. $b Singapore : $c World Scientific Publishing Co., $d 2010. $n System requirements: Adobe Acrobat Reader. $n Mode of access: World Wide Web. $n Available to subscribing institutions.
600 1 0 $a Blattberg, Robert C., $d 1942- $3 263970
650 0 $a Database marketing. $3 263972
700 1 $a Allenby, Greg M. $q (Greg Martin), $d 1956- $3 263971
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