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Creative marketing for new product a...
~
Ishikawa, Akira, (1934-)
Creative marketing for new product and new business development
Record Type:
Electronic resources : Monograph/item
Title/Author:
Creative marketing for new product and new business development/ editors, Akira Ishikawa, Atsushi Tsujimoto.
other author:
Tsujimoto, Atsushi.
Published:
Singapore ;World Scientific Pub. Co., : 2008.,
Description:
xvi, 320 p. :ill. (some col.) :
Subject:
New products. -
Online resource:
http://www.worldscientific.com/worldscibooks/10.1142/6622#t=toc
ISBN:
9789812772190 (electronic bk.)
Creative marketing for new product and new business development
Creative marketing for new product and new business development
[electronic resource] /editors, Akira Ishikawa, Atsushi Tsujimoto. - Singapore ;World Scientific Pub. Co.,2008. - xvi, 320 p. :ill. (some col.)
Includes bibliographical references and index.
Electronic reproduction.
Singapore :
World Scientific Publishing Co.,
2008.
System requirements: Adobe Acrobat Reader.
ISBN: 9789812772190 (electronic bk.)Subjects--Topical Terms:
100436
New products.
LC Class. No.: HF5415.153
Dewey Class. No.: 658.575
Creative marketing for new product and new business development
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Creative marketing for new product and new business development
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editors, Akira Ishikawa, Atsushi Tsujimoto.
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Singapore ;
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Hackensack, N.J. :
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2008.
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World Scientific Pub. Co.,
300
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xvi, 320 p. :
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ill. (some col.)
504
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Includes bibliographical references and index.
533
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Electronic reproduction.
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Singapore :
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World Scientific Publishing Co.,
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2008.
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System requirements: Adobe Acrobat Reader.
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Mode of access: World Wide Web.
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Available to subscribing institutions.
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Tsujimoto, Atsushi.
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Ishikawa, Akira,
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1934-
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World Scientific (Firm)
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http://www.worldscientific.com/worldscibooks/10.1142/6622#t=toc
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