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Managing and marketing radical innov...

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Sandberg, Birgitta.

Managing and marketing radical innovations = marketing new technology /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Managing and marketing radical innovations/ Birgitta Sandberg.
Reminder of title:	marketing new technology /
Author:	Sandberg, Birgitta.
Published:	London :Routledge, : 2008.,
Description:	1 online resource (xiv, 271 p.) :ill. :
Subject:	Technological innovations - Marketing. -
Online resource:	Distributed by publisher. Purchase or institutional license may be required for access.
ISBN:	9780203930489 (e-book : PDF)

Managing and marketing radical innovations = marketing new technology /
Sandberg, Birgitta.

Managing and marketing radical innovationsmarketing new technology /[electronic resource] :Birgitta Sandberg. - London :Routledge,2008. - 1 online resource (xiv, 271 p.) :ill. - Routledge studies in innovation, organization and technology ;8. - Routledge studies in innovation, organization and technology ;8..

Includes bibliographical references and index.

Mode of access: World Wide Web.

ISBN: 9780203930489 (e-book : PDF)Subjects--Topical Terms:

264684
Technological innovations
--Marketing.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD45 / .S26 2008

Dewey Class. No.: 658.4063 / S213

Managing and marketing radical innovations = marketing new technology /
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050 4 $a HD45 $b .S26 2008
082 4 $a 658.4063 $b S213
100 1 $a Sandberg, Birgitta. $3 264683
245 1 0 $a Managing and marketing radical innovations $h [electronic resource] : $b marketing new technology / $c Birgitta Sandberg.
260 $a London : $c 2008. $b Routledge,
300 $a 1 online resource (xiv, 271 p.) : $b ill.
490 1 $a Routledge studies in innovation, organization and technology ; $v 8
504 $a Includes bibliographical references and index.
530 $a Also available in print edition. $b CRC Press (http://www.crcpress.com)
538 $a Mode of access: World Wide Web.
650 0 $a Technological innovations $x Marketing. $3 264684
650 0 $a Technological innovations $x Management. $3 92686
650 0 $a New products. $3 100436
655 7 $a Electronic books. $2 local. $3 96803
830 0 $a Routledge studies in innovation, organization and technology ; $v 8. $3 264682
856 4 0 $u http://marc.crcnetbase.com/isbn/9780203930489 $q application/PDF $z Distributed by publisher. Purchase or institutional license may be required for access.

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