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Managing and marketing radical innov...
~
Sandberg, Birgitta.
Managing and marketing radical innovations = marketing new technology /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Managing and marketing radical innovations/ Birgitta Sandberg.
其他題名:
marketing new technology /
作者:
Sandberg, Birgitta.
出版者:
London :Routledge, : 2008.,
面頁冊數:
1 online resource (xiv, 271 p.) :ill. :
標題:
Technological innovations - Marketing. -
電子資源:
Distributed by publisher. Purchase or institutional license may be required for access.
ISBN:
9780203930489 (e-book : PDF)
Managing and marketing radical innovations = marketing new technology /
Sandberg, Birgitta.
Managing and marketing radical innovations
marketing new technology /[electronic resource] :Birgitta Sandberg. - London :Routledge,2008. - 1 online resource (xiv, 271 p.) :ill. - Routledge studies in innovation, organization and technology ;8. - Routledge studies in innovation, organization and technology ;8..
Includes bibliographical references and index.
Mode of access: World Wide Web.
ISBN: 9780203930489 (e-book : PDF)Subjects--Topical Terms:
264684
Technological innovations
--Marketing.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD45 / .S26 2008
Dewey Class. No.: 658.4063 / S213
Managing and marketing radical innovations = marketing new technology /
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