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Virtual social identity and consumer behavior

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Virtual social identity and consumer behavior/ Natalie T. Wood and Michael R. Solomon, editors.
其他作者:	Solomon, Michael R.
出版者:	Armonk, N.Y. :M.E. Sharpe : : c2009.,
面頁冊數:	xv, 230 p. :ill. ; : 24 cm.;
標題:	Virtual reality. -
電子資源:	An electronic book accessible through the World Wide Web; click to view
ISBN:	9780765623959 (cloth : alk. paper)

Virtual social identity and consumer behavior
Virtual social identity and consumer behavior[electronic resource] /Natalie T. Wood and Michael R. Solomon, editors. - Armonk, N.Y. :M.E. Sharpe :c2009. - xv, 230 p. :ill. ;24 cm.

Includes bibliographical references and indexes.

I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.

Available via World Wide Web.

ISBN: 9780765623959 (cloth : alk. paper)

LCCN: 2008053550Subjects--Topical Terms:

73227
Virtual reality.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HM753 / .V57 2009eb

Dewey Class. No.: 306.3

Virtual social identity and consumer behavior
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